Hear from Attendees
From the IABC Wellington President: Why I love Wellington (and why you will too).

Click here to hear from IABC Wellington President & Chair of the FUSION20 Conference Committee, Chris Dutton.

About the Regional Conference

FUSION is a conference organised by IABC APAC for business communicators in the Asia Pacific region, one of the most culturally and geographically diverse regions in IABC. Our goal is to connect communicators across APAC and the world to inspire, create connections, foster best practices, and promote leadership in the communications profession.

Why should you attend #Fusion20?

There are three compelling reasons why attending #Fusion20 is the right move for you. They apply whether you’re at the beginning of your career or a seasoned senior leader. Click here to learn more.

Business Case Letter

Click here for a letter that outlines the business case for attending the IABC APAC FUSION20 Conference. It is designed to assist you with requesting funding from an employer to help you attend. Simply tailor the information to fit your needs!

Keynote Speakers

Gabrielle Dolan

Best-Selling Author & Educator

Social Media

Real Communication – Why we need it more than ever

 

In this opening keynote Gabrielle Dolan will explore our addiction to jargon and acronyms in business. She will discuss why we use them and the consequences it has on effective communication, including reduced audience engagement and retention. As communication professionals, Gabrielle will invite and sometimes beg the audience to become part of the solution in fighting this addiction…because if we can’t do it, no one can.

In this highly entertaining session, Gabrielle will also be covering:

  • The four trends impacting on the way we communicate
  • The hidden consequences of using jargon and unnecessary acronyms
  • The role professional communicators play in the drive towards real communication

 

About The Speaker

Gabrielle Dolan is an International keynote speaker and best-selling author of 5 books, including Real Communication, a 2019 finalist for the Australian leadership book of the year.

A highly sought-afer keynote speaker, educator and author, Gabrielle has worked with thousands of high-profile leaders from around the world and helped countless of Australia’s top 50 companies and multinationals to humanise their communications – Telstra, EY, Accenture, VISA, Australia Post, National Australia Bank, ANZ, Vodafone and the Obama Foundation to name drop a few.

Bringing humanity to the way business people communicate isn’t just a career, it’s a calling. The ultimate expression of her passion for the cause is her Jargon Free Fridays movement/ global movement (jargonfreefridays.com).

Matt Jones

Co-Founder and Brand Director, Four Pillars Gin

Social Media

In Craft We Trust

The rules have changed in today’s fast-moving, hyperactive, attention-deficit, socially-wired world. Today, more than ever, it’s about what you do, and how that shapes what they say. Matt Jones will join the dots between theory and practice, sharing his views on what makes for successful brand-building and communications in the 21st Century, and then showing how those principles have helped make Four Pillars Gin the world’s leading craft gin brand.

About The Speaker

Matt Jones is one of Australia’s leading strategists and storytellers when it comes to the intersections of the brand, business, leadership, experience, culture, technology, human behaviour and storytelling.

Matt has an eclectic background, combining economics, politics, brand experience and gin. From 2001 to 2005, Matt was Chief Political Adviser to the UK Conservative Party (the youngest person in the party’s history to hold that role).

In 2012, Matt founded his own consultancy, focused on applying creative strategy, storytelling and experience design to brand and business challenges for corporate, craft, start-up and social businesses. In 2013, Matt co-founded Four Pillars Gin, a craft gin business based in Healesville in Australia’s Yarra Valley. Matt takes the lead on building the Four Pillars brand and customer experience and has helped Four Pillars Gin become one of Australia’s fastest-growing and most admired craft businesses. In 2019,  Four Pillars joined forces with Lion Australia and was also named International Gin Producer of the Year at the 2019 International Wine & Spirits Competition in London, the Oscars of the spirits industry.

Abigail Loveall

Communications Manager - Culture, Diversity & Inclusion, Walmart

Social Media

Dining in the Dark: Exploring the Disability Employment Landscape

 

Dining in the Dark is a learning experience designed to help participants identify and mitigate unconscious bias and build inclusive leadership skills through practical application and facilitated discussion. The program begins with an overview of the disability community and the employment landscape. Participants then partner up and each have the opportunity to experience what it is like to be blind and to serve as a sighted guide during the course of a meal.

 

About The Speaker

Abigail is a communications manager for the Global Office of Culture, Diversity and Inclusion (CDI) for Walmart, where CDI’s mission is to create an inclusive culture for all associates, as well as customers in the store.

Angela Scaffidi

Managing Partner Australia, Senate SHJ

Social Media

Culture + Reputation – The Challenge For Modern Communicators

 

The link between leadership, culture, change and reputation is strong and will only get stronger in coming years. How can an engaged workforce really help your reputation? Why do leaks happen? How can leaders help or hinder? This presentation will explore these questions, using the Four Rooms of Change® as the theoretical base, along with examples from across our region.  It will pose questions for the audience to consider in the context of their own organisation.

About The Speaker

Angela Scaffidi is Head of Change at SenateSHJ, and she designs, implements and measures change programs for clients in the public and private sectors. She is an accredited user of the Four Rooms of Change®. She works with the methodology to help individuals, teams and organisations to understand and own their change experience and to take the steps required to achieve sustainable change.

She is co-chair of PROI Worldwide’s Asia Pacific region. She brings experience in management consulting, cultural change and reputation management.

Linda Clark

Partner, Kensington Swan

Social Media

The Politics of Community

 

Linda will be speaking on cutting through the global political turmoil at the Silver Quills Award Gala Dinner.

About The Speaker

Linda is a Partner in the Kensington Swan government and regulatory and dispute resolution teams, with particular expertise in public law, regulatory issues, media law and defamation.

Linda was formerly a leading political journalist and she has an in-depth understanding of the New Zealand political environment. Linda is a board member of the New Zealand Book Council and the Wellington College board of trustees and a member of the NZ Police Independent Risk Assurance Committee.

General Speakers

As speaker submissions are approved, detailed speaker information will be added to the section below.

Rhys Hurd

Manager, Channel Engagement, ACC NZ
New Zealand

Rhys leads a team of content and digital engagement pros at ACC NZ. He has a passion for great storytelling, and how it can change the way people think and feel about a brand.

Shaun Jones

Manager, External Engagement, ACC NZ
New Zealand

Shaun is an IABC Wellington Past President and leads the External Engagement team at ACC NZ encompassing media, content + digital channels, social marketing & stakeholder engagement

Maria Robertson

Deputy Chief Executive, Dept of Internal Affairs
New Zealand

Maria Robertson has held the role of Deputy Chief Executive, Service Delivery and Operations, since February 2013, where she leads a team of 900 staff.

Mark Stephens

Communication & Brand Positioning Strategist
NEW ZEALAND

Mark established a brand communications agency in the late ‘80s. His goal & challenge has been to create simple + engaging communications for Government agencies, Corporations & NGOs.

Stuart Howie

Comms Strategist & Award-winning Author
AUSTRALIA

Stuart is a communications & media consultant (and author of "The DIY Newsroom") who helps organisations and their leaders to discover, shape and tell their story for max recognition.

Mel Kettle

Strategic Communication Expert, Podcast Host & Author
AUSTRALIA

Mel is a sought after thought leader, speaker, mentor and facilitator who helps her clients create stronger relationships with their workforce, customers and investors.

Alexis Chuah

Director, Dreamvast
MALAYSIA

An entrepreneur and communicator, Alexis believes good communication is key to business growth. With Dreamvast, a training startup, her hypothesis has been tested – and proven.

Katherine MacGregor

Programme Manager, China New Zealand Year of Tourism, Ministry of Business, Innovation & Employment

Katherine is MBIE’s programme manager for the China-New Zealand Year of Tourism 2019, a year-long initiative of events throughout New Zealand and China.

Mairi Barton

Chief Executive, Pinch Yourself Communication
AUSTRALIA

Mairi runs a strategic communication practice founded on the belief that good reputations grow from business practices based on integrity & meaningful connection

Kazuko Suzuki Kotaki

Deputy Director, PR Research Institute
JAPAN

Kazuko Kotaki is a deputy director at the PR Research Institute at Kyodo Public Relations, one of the oldest and largest PR firms in Japan

Dr. Rijula Das

Plain Language Consultant, Write Ltd
NEW ZEALAND

Dr. Das is a writer, editor and business communications trainer who works on clarity and authenticity. Dr Das holds a PhD in Creative Writing.

Trevor Young

Principal Consultant, Digital Citizen Group
AUSTRALIA

Named by Sydney Morning Herald as one of 8 ‘heroes of Australian content marketing’ and listed by Smart Company as one of Australia’s ‘Top Business Thinkers for 2018′

Michelle Low

Marketing & Comms, Aurecon
SINGAPORE

Chris & Michelle are part of intl engineering, design, and advisory company Aurecon, helping tell impactful stories that win work and attract and retain talent across APAC

Shane Hatton

Author, Trainer & Speaker
AUSTRALIA

Author of ‘Lead The Room – Communicate a Message That Counts in Moments That Matter’, Shane is committed to helping leaders lead, influence & mobilise their people.

Jane Kneebone

Head of Comms & Media for Diabetes Victoria
AUSTRALIA

Jane is a professional communicator with broad industry experience & expertise in strategy development, strategic media relations, reputation and issues management.

Daniel Munslow

CEO, MCC Consulting
SOUTH AFRICA

Daniel is the CEO of MCC Consulting. He has 16 years’ experience in communication and reputation management & has worked across multiple industries worldwide.

Daniel Posavac

CEO, Bonsey Jaden
SINGAPORE

Daniel’s passion for building things is only eclipsed by his desire to explore the endless possibilities forged at the intersection of business, technology and creativity

Sia Papageorgiou

Director, Centre for Strategic Communication Excellence
AUSTRALIA

A current chapter & past regional leader in IABC, Sia has more than 20 years’ experience leading & championing best practice comms planning, strategy and implementation.

Adrian Cropley

Director, Centre for Strategic Communication Excellence
AUSTRALIA

A past global chair of IABC, and with a career spanning over 30 years, Adrian Cropley is widely recognised as one of the world’s foremost experts in strategic communication.

Jo Cribb

Consultant
NEW ZEALAND

Jo Cribb is the poster child for the portfolio career and passionate about supporting others to thrive in the future of work

Kent Lewis

President & Founder, Anvil Media
USA

President of Anvil Media, a measurable marketing digital agency. Lewis is a BuzzSumo Top 100 Digital Marketing Influencer of 2019 and a national IABC speaker

Chris Saxby

Marketing & Comms, Aurecon
AUSTRALIA

Chris & Michelle are part of intl engineering, design, and advisory company Aurecon, helping tell impactful stories that win work and attract and retain talent across APAC

Masterclass Sessions

Julian Mather

Smartphone Video Evangelist

Social Media

Get Video Smart – The Business Video (R)evolution Is Here

 

Video is the missing communication skill of 2020 but outsourcing video is so 20th century! It’s time to get video smart. Agile, inexpensive DIY video is in. Revolutionise your relationship to video with 21st century strategies that use a smartphone and a smile to win trust and stop your organisation turning invisible in the digital age.

That 20th-century video – just standing behind the camera – is dead. 21st-century video for business is a seamless dance from behind to in front of the camera. You’ll learn that it’s nowhere near as hard as you imagined

The world is hungry for truth, feed it. In 2020, people tune into purpose and tune out to polish. Authentic videos made by authentic people with lumps and bumps and wrinkles are in demand.

Video is NOT the secret sauce, YOU are. If you teach, train, sell or serve in any capacity, video can help you reach your desired outcomes faster because it leads with your strongest asset … you.

Stop! Before you spend money on expensive cameras understand that the future of video is computational and the leaders in this new video are not traditional camera manufacturers, it’s the companies that make your smartphones.

About The Speaker

Julian Mather has seen the world through many lenses. Through a telescopic sight as an army sniper. Through the TV lens as a globe-trotting videographer for ABCTV, National Geographic and BBC. Through smoke and mirrors as a professional magician. He’s traveled far but his longest journeys have been from behind the camera to in front of it. From public servant to solo-preneur. From stutterer to professional speaker. He now helps people on their journey to creating 21st-century video: an essential business skills for the coming decade.

Rita Zonius SCMP

Director, The Enterprise Social Engineer

Social Media

How to find and build your enterprise social muscles

 

Working ‘out loud’ is at the heart of the future of work. An enterprise social network can help, but simply turning it on is not a recipe for success. Like weight training in the gym, building enterprise social muscle requires a long-term commitment before you’ll see results. Rita will demonstrate practical steps communicators can take to help their organisations find their enterprise social muscles and deliver real business value through a social way of working.

Learn:

  • why finding and using enterprise social muscle is about mindset and behaviour, not technology;
  • the case for a social way of working, including identify business use cases beyond communications;
  • how to apply Rita’s ‘social business cycle’ model in your organisation to help people build a social habit; and
  • how to measure value and demonstrate return on investment through enterprise social.

About The Speaker

Rita is an experienced corporate communications practitioner and social media advisor, focused on helping organisations and their leaders be the most open, social and collaborative they can be

Event Tickets

Hurry! Early bird closed. Special saver rate ends 31 January 2020 at 11.30pm AEDT

Conference

Speakers

Please enter the password on the ticket page to see the special flat-rate speaker pricing (learn how). Speaker tickets include:

  • Full 2 Days Conference Access
  • 1x Welcome Reception Cocktails
  • 1x Gala Dinner
Members of Affiliated Partners

(For members of organisations partnered with IABC APAC. Please request for the password from your representative & enter it on the ticket page to view pricing)

Conference

IABC Members

Special saver rate for active members

A$ 800

  • Full 2 Days Conference Access
  • Welcome Reception Cocktails
  • Silver Quill Awards Gala Dinner
Standard Rate

A$ 1,120

  • Full 2 Days Conference Access
  • Welcome Reception Cocktails
  • Silver Quill Awards Gala Dinner

Masterclasses

IABC Members

A$ 325 for one class
A$ 585 for both classes
(Saver rate)

Members of Affiliated Partners

A$ 370 for one class
A$ 666 for both classes
(Saver rate – password required)

Standard Rate

A$ 482 for each class

Ticket Cancellation, Substitutions & Refund Terms

Members of partner / affiliated organisations require a password in order to qualify for special pricing on the ticket selling page. Registration rates are in Australian dollars. Please note Floktu payment processing fees apply. Registration will be confirmed by email when payment is made in full. If you require an invoice, please request by emailing us at iabcasiapacific@gmail.com.

The Programme

As speaker submissions are approved, detailed session information will be added to the Programme below. Please note that the programme is scheduled to change without notice.

9.00am - 12.00pm
Pre-Conference Masterclass (1): Get Video Smart - The Business Video (R)evolution Is Here

Video is the missing communication skill of 2020 but outsourcing video is so 20th century! It’s time to get video smart. Agile, inexpensive DIY video is in. Revolutionise your relationship to video with 21st century strategies that use a smartphone and a smile to win trust and stop your organisation turning invisible in the digital age.

That 20th-century video – just standing behind the camera – is dead. 21st-century video for business is a seamless dance from behind to in front of the camera. You’ll learn that it’s nowhere near as hard as you imagined

The world is hungry for truth, feed it. In 2020, people tune into purpose and tune out to polish. Authentic videos made by authentic people with lumps and bumps and wrinkles are in demand.

Video is NOT the secret sauce, YOU are. If you teach, train, sell or serve in any capacity, video can help you reach your desired outcomes faster because it leads with your strongest asset … you.

Stop! Before you spend money on expensive cameras understand that the future of video is computational and the leaders in this new video are not traditional camera manufacturers, it’s the companies that make your smartphones.

Julian Mather

Working ‘out loud’ is at the heart of the future of work. An enterprise social network can help, but simply turning it on is not a recipe for success. Like weight training in the gym, building enterprise social muscle requires a long-term commitment before you’ll see results. Rita will demonstrate practical steps communicators can take to help their organisations find their enterprise social muscles and deliver real business value through a social way of working.

Learn:

– why finding and using enterprise social muscle is about mindset and behaviour, not technology;
– the case for a social way of working, including identify business use cases beyond communications;
– how to apply Rita’s ‘social business cycle’ model in your organisation to help people build a social habit; and
– how to measure value and demonstrate return on investment through enterprise social.
About The Speaker

Rita is an experienced corporate communications practitioner and social media advisor, focused on helping organisations and their leaders be the most open, social and collaborative they can be

Rita Zonius

Join us for drinks, canapes and a stunning sunset. An opportunity to meet, network and connect with other professional communicators.

Coach departure from Te Papa Tongarewa at 5.30pm

12.00pm - 5:00 pm
IABC Leadership Institute (for IABC Leaders & Emerging Leaders)

The Regional Leadership Institute is free & open to all IABC chapter leaders, volunteers and members at no charge. To register click here, for enquiries email Kristy Christie.

12.15pm

FUSION APAC Regional Leadership Institute : Welcome Address

IABC APAC Chair Zora Artis sets the scene for an afternoon of deep learning, professional reflection, leadership development, networking and a dollop of fun in her opening address.

12.20pm

Off with a bang! 

Five minutes, five slides – yes, it’s the RAPIDO Challenge. Gain byte-size insights into the great work our Chapters do to #createconnection within the APAC region, via some of our superstar Chapter leaders, in this rapid-fire and energised format. They’ll cover off on the good, the bad, and the downright ugly.

This promises to be a veritable smorgasbord – showcasing the flavour of our different Chapters across the region.

12.20pm – 1.15pm

Break

1.20pm – 2.45pm

Presentations by Chapter Leaders & Volunteers

Hear from chapters leaders and volunteers throughout the region on the successes they’ve had, and learn tips & tricks that can be implemented in your own chapters

2.45pm

Afternoon Tea Break
Refreshments are provided

3.00pm

BREAKOUT SESSIONS – ROUND 1

3.35pm

BREAKOUT SESSIONS – ROUND 2

4.10pm

Let’s wrap it up

Through a group discussion, reflect on learnings from the regional Leadership Institute while an illustrator captures the discussion to produce an engaging takeaway visual that encapsulates the session.

4.55pm

Close

IABC APAC Chair Zora Artis brings down the curtain on the regional Leadership Institute and looks ahead at the FUSION 2020 Conference program

9.00am - 12.00pm
GCCC Certification Examination

For GCCC Exam Candidates of the CMP and SCMP certifications

  • Communication Management Professional Certification
  • Strategic Communication Management Professional Certification

For more information on GCCC certifications and to register for an exam, please click here.

8.00am - 9.00am
Registration
  • Registration
  • Full day of conference – Keynotes and Breakout Sessions
6.30pm - 10.00pm
Silver Quill Awards Gala Dinner
9.00am - 5.15pm
Conference
  • Full day of conference – Keynotes and Breakout Sessions
  • Conference Close

Dine-Around is a long-time IABC tradition where you can take an evening to explore the city via a wide array of cuisines with small groups of 8 to 10 of your fellow communicators.

What Attendees Have Said

Venue & Accomodation

Conference Venue

Museum of New Zealand Te Papa Tongarewa

The Museum of New Zealand Te Papa Tongarewa is New Zealand’s national museum, located in Wellington. Known as Te Papa, or ‘Our Place’, it opened in 1998 after the merging of the National Museum and the National Art Gallery.

55 Cable Street, Wellington – Directions & Location Map

Phone: +64 (04) 381 7000

Places To Stay & Things To Do
Click Here For Special Hotel Rates