Trevor Young

Principal Consultant, Digital Citizen Group

Content Marketing for PR: How to build brand visibility, influence and trust in today’s social age

Content is a game-changer for the communications industry. Along with social media, it has enabled organisations to become their own media channel and communicate directly with the people who matter most to the success of their business, cause or issue. Learn how to harness the power of both PR and content marketing to build visibility, influence, trust for your brand. Trevor’s presentation will feature real-life examples of companies using content marketing for PR to build their brand and their business.

Trevor will demonstrate how to strategically use content marketing for PR to:

  • Humanize your company or organization
  • Deepen the connection your brand has with consumers
  • Grow your influence within the industry you operate
  • Build familiarity and a genuine sense of trust within the marketplace
  • Connect with the people who influence your clients and customers
  • Increase new business leads and sales
  • Reduce the customer’s buying cycle
  • Make paid-for advertising work harder

About the Speaker

Trevor is an experienced PR practitioner, blogger, podcaster and author of the new book Content Marketing for PR. He has been named by Sydney Morning Herald as one of 8 ‘heroes of Australian content marketing’ and was listed by Smart Company as one of Australia’s ‘Top Business Thinkers for 2018′