Lecturer, Deakin University
Politics & social media. Lessons for communicators from the online coal-face
Politicians are at the social media coalface. They need to listen to a range of views and make tough decisions. This often makes political life online quite brutal, but many politicians aren’t just surviving on social media, they’re thriving. With trust in business at near record lows, this presentation will explore what corporate leaders can learn from online political strategies and tactics.
About the Speakers
Ross Monaghan is a former journalist, public affairs manager and CEO. He is now an awarding-winning communication academic at Deakin University in Melbourne.
Melissa Lee is well known for her work presenting the award-winning TV series Asia Downunder. She became an MP in 2008 and is now the National’s spokesperson for broadcasting, communications and digital media.