Jane Kneebone

Head of Comms & Media for Diabetes Victoria

Language in health promotion – effective health communication campaigns

In this session Jane will share some successful health promotion campaigns we have done at Diabetes Victoria. Our Bust a myth campaign was produced across all digital platforms such as digital, video, web and mainstream media highlighting how we can bust 5 main myths about diabetes. Audiences will learn about the importance of language, how to do campaigns in-house on a lower budget, key techniques that work and the importance of training your in-house teams across all communication platforms.

About the Speaker

Jane is a communications professional with broad industry experience and expertise in strategy development, strategic media relations, digital communications, content creation and reputation and issues management.