Brand, Marketing & Communications Leader, Aurecon
Engaging through earbuds: how to extend your brand’s impact through podcasting
With 36% of global consumers listening to podcasts the medium’s rise shows no sign of abating. Learn how to diversify your marketing strategy by launching a podcast that attracts a loyal, growing audience from the creators of Engineering Reimagined. Engineering Reimagined has attracted listeners from more than 100 countries, topped Apple’s Design and Technology charts, helped Aurecon strengthen its employer brand and position for winning work as an innovative thought leader across professional services.
About the Speaker
Award-winning marketing & communications executive Danielle Bond is CMO of engineering, design and advisory firm Aurecon and a member of IABC’s International Executive Board.
Courtney is the External Communications Lead for Aurecon, an engineering, design and advisory company and led the successful launch for Aurecon’s podcast Engineering Reimagined