Chris Saxby

Marketing & Comms, Aurecon

Cross-cultural communication – having one voice in a global market

Is there such a thing as a global communications plan and if not, how do we tell a consistent story across regions? This presentation looks at how we can communicate across the Asia Pacific to deliver a cohesive brand narrative. It will highlight challenges associated with developing a global strategy and will identify opportunities for each region to share the company’s story in its own personal way while creating a compelling narrative tied to local culture, language and experiences.

About the Speakers

Chris and Michelle are part of international engineering, design, and advisory company Aurecon’s Marketing and Communications Leadership Team, helping tell impactful stories that win work and attract and retain talent across the Asia Pacific.