Adrian Cropley

Director, Centre for Strategic Communication Excellence

The AI Playbook for Communication Professionals

Artificial intelligence promises to take care of all the mundane tactical activities communication professionals currently handle, freeing us to focus on demonstrating our value through more strategic activities – like influencing the C-suite, connecting our organisation’s stakeholders and creating meaning in a world fraught with change.

In this session we unpack the AI playbook for communication professionals – your go-to guide on communicating about AI to your organisation’s stakeholders and adopting AI tools in your communication practice.

We’ll answer the questions, share the case studies and test drive the tools: How do we define AI? Where do communication professionals start – how will we know our organisation is ready? Who’s doing it well? What tools can we adopt now to help us do our work?

About the Speakers

Adrian Cropley OAM, FRSA, SCMP

An accredited business communicator, and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts in strategic communication. With a career spanning over 25 years, Adrian has worked with clients all over the world, including Fortune 500 companies, on major change communication initiatives, internal communication reviews and strategies, professional development programs and executive leadership and coaching.

Sia Papageorgiou FRSA, SCMP

Sia is an award-winning certified strategic communication management professional with a 20+ year track record of delivering creative communication strategies and employee engagement programs that drive understanding, impact and performance. Sia is president at IABC Victoria, past director at IABC Asia-Pacific, and sits on the Global Communication Certification Council.