An important UPDATE on IABC APAC’s #Fusion20 conference:

Given the rapidly-changing environment around COVID-19 many organisations around the globe, including IABCAPAC, are currently focused on minimising risk and non-essential travel. After a thorough analysis of the risks, and in the best interests of our attendees, speakers and volunteers, a decision has been made to postpone #Fusion20 which was to have taken place in Wellington NZ in February 2021.

It was a sad and tough decision to make, but our first priority is the health and wellbeing of our delegates, speakers, partners, volunteers and their families. We have contacted all stakeholders to advise that all tickets will be fully refunded and we know our Wellington IABC colleagues hope to one day welcome you to New Zealand.

Please keep an eye out for IABC APAC emails and social posts in the coming months to stay informed about professional development opportunities and further details about 2021.

If you have any questions, please email


From the IABC Wellington President: Make Wellington your own kind of cool

Make Wellington your own kind of cool

I’ve been hyping Fusion for weeks now with videos, interviews, and articles. I’m comfortable being a cheerleader for the conference, its masterclasses, and related events for one reason: I am resolute in my belief that those attending Fusion will benefit from the insights, connections, and information they gain in Wellington this March.

It’s also possible the reason is because I secretly want the coordination and strength to be one of the throwers on Netflix’s Cheer.

Okay, two reasons, but 100% of the former and 35% of the latter.

Either way, there’s an added bonus to all this promotion of Fusion: the more I promote, the greater the opportunity to introduce others to the Coolest Little Capital in the World, Wellington.

I’m writing this at my table looking out at Mount Victoria, one of the best places in the city to watch the sun set— a hilltop lookout accessible via a 2.6km or 4.6km hike from the Fusion conference hotel, the QT. It’s also the location of one of the signature chase scenes in Lord of the Rings. (For those who haven’t seen the Lord of the Rings trilogy, if you start watching now, you’ll be nearly halfway through by the time you arrive in Wellington. Luckily, there are tours that require much less time and will take you to Weta Workshop or LOTR film locations.)

For those staying at another of our conference hotels, The Oaks, stepping outside your front door on Courtenay Place will place you smack in the middle of where scenes from What We Do In the Shadows were filmed. (That said, beware the Werewolves running round our conference venue, Te Papa.) Honestly, for a Wellingtonian, it’s a bit awkward to hang the city’s cool factor on movies filmed, respectively, 17 and 5 years ago— there is so much more to this city.

There’s amazing trails to run, for those who love their views with some sweat. For those who like their trails with some hops, there’s a craft beer scene not easily matched anywhere in the world. For those who don’t subscribe to scenes (I see you, hipsters), take the opportunity ironically paddle your cares away only steps from the conference on a paddle boat.

The best part about all of this is that, immediately following our conference, EVERYONE can find something they love at CubaDupa— one of the best, free events held in Aotearoa New Zealand. (Stay! You really want to!!)

Regardless of what I have to say about Wellington, maybe the best thing about this city is that it has enough going for it that you can find your own reasons to make it the Coolest Little Capital in the World.

At least I hope so— just like I hope to see you here, at Fusion 20.

So, haere mai!

gā mihi,

Why Should You Attend FUSION20?

There are three compelling reasons why attending #Fusion20 is the right move for you. They apply whether you’re at the beginning of your career or a seasoned senior leader.

Get social. Get inspired. Get ahead.

#Fusion20 can help you:

Get social: Network with a diverse and inclusive group of your peers from right across the Asia Pacific. Swap stories and share best practice. See our profession with a global lens. Enjoy new experiences with new friends in Wellington – the city Lonely Planet has called “the coolest little capital in the world”.

Get inspired: Learn from the best as 31 powerhouse speakers share the latest in cutting edge thinking, trends, techniques and case studies. There’ll be keynotes, general sessions and two in-depth masterclasses to try. You can even learn about the latest examples of comms best practice at our Silver Quills Awards Gala.

Get ahead: When the conference is over, head back home brimming with enthusiasm and new ideas. Share the latest techniques with your colleagues and play a lead role in bringing them to life. Expand your team’s impact while you build your personal value as a communicator.

From the IABC Wellington President: Why I love Wellington (and why you will too).

Nau mai, haere mai (or “Welcome, come in”).

I’ve had the pleasure of calling the Coolest Little Capital in the World home for nearly 6 years. There isn’t a morning when I don’t look out across the harbour and wonder how I got so lucky. Wellington is easily accessible from any continent. For those who want to come see it for themselves, (which you should) it’s a flight in via Auckland or Australia and a short hop via taxi, Uber, or Ola to the city, which is about a 20 minute drive.

Even before you get to your hotel, be sure to grab a flat white using any of the great local roasters, like Supreme, Flight, Peoples, or Havana. Wellingtonians love our coffee, just as much as we love our food and craft brewers— all of which are plentiful around town.

An international city

I’m not the only person from across the sea to call Wellington home; in fact, it’s amazing the number of global citizens who call Wellington home. No matter where you are from, Wellington has something to make you want to call it home. That’s why I’m so thrilled that our city will be the destination for one of the most accessible, vibrant, and relevant conferences for global communications professionals. For those from Aotearoa New Zealand, I ask: how often do we get a conference of the calibre of Fusion? For those from across the Asia Pacific region, I ask: how often do you get a destination you’ve always wanted to visit with and amazing venues like Te Papa and Boomrock? What about hotels like the QT, Rydges, and The Oaks all waiting to welcome you at such affordable prices? (Okay, okay— that was a hard sell, but you should see those prices! Wellington is turning it out for you!)

Don’t miss it!

There can be no doubt: #Fusion20 represents the best of what IABC Asia Pacific and IABC Wellington have to offer. We are bringing together some of the finest speakers, thought leaders, and communications vanguards in one place— at a price that I dare any other organisation to match. In fact, that’s why we’ve made exceptional pricing available for other organisations serving global communications professionals.

#Fusion20 represents the desire to make sure all Communication professionals across the globe have access to the ideas and knowledge that can move us, our profession, and our organisations forward. In the coming days and weeks, we’ll be talking more about the lineup (and it is AMAZING), already confirmed, for the #Fusion20 conference. In the meantime, I encourage you to buy your tickets while they are still at a significant discount, because they will not stay that way.

With that said, hopefully, soon I’ll get to welcome you personally to our city with a ‘kia ora’.

Ngā mihi,