About The Regional Conference
IABC is proud to present the 2nd FUSION Regional Conference for business communicators in Asia Pacific region, one of the most culturally and geographically diverse regions in IABC. Our goal is to connect communicators across the APAC region and the world to inspire, create connections, foster best practices, and promote leadership in the communications profession.
IABC is grounded in creating connections around knowledge, experiences, ideas and people. These connections drive innovation and enable you, and the communication profession, to rise and be recognized for the contributions you make to your organizations.
Click here for the list of hotels around the conference venue
Places To Stay
Download The App
We’re excited to announce that Fusion 18 – The Communicators’ Conference has a free, official app that you can Download:
- View the event agenda and plan your schedule
- Learn more about the speakers
- View logistics, including addresses and maps for the conference, Welcome Reception and Gala
- Find someone to share a cab (or Uber/Lyft) to go to the conference/event together
- Plan some social activities such as a morning run, city tour, or meet-ups with your fellow attendees.
- Receive updates such as last minute room change from the organizers
After downloading, use the email address you signed up with when registering for Fusion18 or sign up using a social media account. Once you’re signed up, you should be taken directly to the Fusion 18 event. Update your Profile to add your photo, position and company name, or have Whova do this automatically using your LinkedIn profile.
A message from Lisa McNally, Chair of IABC APAC
It is with great sadness that we inform you that Natalie Hardwicke, due to speak on the second day of our conference, passed away suddenly late last week. Natalie was a well-respected digital workplace researcher and talented social business consultant who worked with clients to encourage employee adoption of social technology. During this time our thoughts are with Natalie’s family, friends and colleagues.
Tracey Spicer is an author, journalist and broadcaster who has anchored programs for ABC TV, Network Ten, Channel 9, Sky News and Radio 2UE.
Renowned for the courage of her convictions, passion for social justice, and commitment to equality, she also has a wicked sense of humour. Currently, she works as a columnist for Fairfax, presentation trainer for Outspoken Women and the Australian Film, Television and Radio School, and media trainer at Spicer Communications. She appears regularly as a commentator on ABC TV and Channel 9.
Tracey has written, produced and presented documentaries for NGOs in Bangladesh, Kenya, Uganda, Papua New Guinea, and India, and the National Breast Cancer Foundation in Australia. She is an Ambassador for ActionAid, World Vision, NSW Cancer Council, QUT’s Learning Potential Fund and SISTER2sister, and Patron of the Pancreatic Cancer Alliance. Her essays have appeared in dozens of books, while her TEDx Talk, The Lady Stripped Bare, has attracted more than 2.5 million views.
Professor Anne Gregory is Chair in Corporate Communication at the University of Huddersfield in UK and Adjunct Professor at RMIT in Melbourne.
She has led numerous specialist research and consultancy programs for public and private sector clients, particularly for the UK Government where her work has led to Government policy documents and capability-building initiatives. She remains an advisor to UK Government having completed three attachments and is currently working on the Senior Talent Programme for Government, which seeks to build capability in the most senior communicators. She is a formal Reviewer of Government Departmental communication and has advised both the South African and New South Wales Governments on capability development.
Professor Gregory is a recent Chair of the Global Alliance and Director of the Global Capabilities Framework research project. The Framework has been adopted by the Global Alliance of Public Relations and Communication Management, which is the confederation of the professional bodies worldwide and is being used by them to benchmark capability in the profession internationally. She is a member of the Chartered Institute of Public Relations’ (CIPR) Artificial Intelligence Panel and is the author of over 80 books, book chapters and academic and popular journal articles
Shawn is the author of the award-winning Putting Stories to Work and one of the world’s leading business storytelling consultants. He is the founder of Anecdote, the world’s largest business storytelling enterprise that operates in over 20 countries in 10 languages. He works around the world helping leaders find and tell their stories so their message is clear and memorable. He has had the privilege to assist Global 1000 companies such as IBM, Shell, Mars and KPMG.
He started his working life as a geographer and archaeologist, then moved into information technology with the likes of Oracle and IBM. His story work began in 1999 while he was still with IBM, applying complexity theory to business issues. It was a time when story-based approaches to leadership development and employee engagement were definitely on the fringe, but that was soon to change.
In 2004 Shawn founded Anecdote with the clear purpose of restoring humanity to the workplace, using story work as its method. This includes helping companies craft and tell their strategic story, teaching business leaders and sellers to be better storytellers, and collecting stories – a technique harking back to Shawn’s archaeology days – so that employees can work out for themselves what needs to change. It is an approach that continues to break new ground.
Kristin Flor Perret has more than thirty years’ experience in marketing and sales, from hand-to-hand selling on the floor to ecommerce to billion dollar enterprise deals.
Kristin has lead startups, mid-size enterprises, Fortune 100 companies and agencies through dramatic change and growth. She’s worked agency-side, brand-side, and as a consultant to deliver integrated communications across earned, paid and experiential for some of the biggest B2B and B2C brands on the planet, including Microsoft, Amazon, Cisco, Toyota, Nestlé, Nike, and many more.
Kristin believes every interaction with a brand should add value. To build that value for her clients, she’s helped create massive communities via social channels, influencers and live events. She has also built and led high-performing creative, account and strategy teams for more than fifteen years.
Hurry up and get your tickets while they are available
Registration rates are in Australian dollars. Registration will be confirmed by email when payment is made in full. If you require an invoice, please request by emailing us at email@example.com.
Hurry up and get your tickets while they are available
IABC Leadership Institute (for IABC Leaders & Emerging Leaders)
Please contact firstname.lastname@example.org for further information about this invitation only event.
FUSION APAC Regional Leadership Institute : Welcome Address
IABC APAC Chair Lisa McNally sets the scene for an afternoon of deep learning, professional reflection, leadership development, networking and a dollop of fun in her opening address.
Off with a bang!
Five minutes, five slides – yes, it’s the RAPIDO Challenge. Gain byte-size insights into the great work our Chapters do to #createconnection within the APAC region, via some of our superstar Chapter leaders, in this rapid-fire and energised format. They’ll cover off on the good, the bad, and the downright ugly.
This promises to be a veritable smorgasbord – showcasing the flavour of our different Chapters across the region.
Getting our ducks in a row
Communication professionals know strategic alignment is everything – but are we as leaders, walking the talk?
IABC Chair Ginger Homan, ABC, SCMP will unpack the #1720 global strategy and give an update on progress and outcomes so far, and outline how Chapters don’t need to reinvent the wheel when it comes to planning.
Why Wellington is a winner
At the 2018 IABC International Leadership Institute, Wellington scooped up eight Chapter Management Awards (including for Chapter Leader of the Year and Medium Chapter of the Year).
Learn the secrets of their success when APAC Vice-Chair and IEB Board Director Zora Artis interviews Kath Healy from the IABC Wellington Board. APAC Chapters are strongly encouraged to enter the next round of CMAs – so this session is bound to provide some vital insights to how Chapters can bolster their trophy cabinets.
Out of the box thinking about ethics
In a world-first – and a coup for FUSION 2018 at Melbourne – the Ethics in a Box resource, developed by an IABC IEB task force, will be explored via an interactive session facilitated by Zora Artis (Ethics in a Box task force lead) supported by Ginger Homan, ABC, SCMP.
AFTERNOON TEA BREAK
IABC Leadership Institute (contd)
BREAKOUT SESSIONS – ROUND 1
Corporate membership model
IABC Executive Director Stephanie Doute and IABC Victoria President Danielle Jorgensen will unpack the new Corporate Membership model. Learn more about how the model can be applied at regional and Chapter level.
Ginger Homan, ABC, SCMP and APAC Board Director Sia Papageorgiou will provide an update on the Global Communication Certification Council and the certifications currently on offer; the Communication Management Professional (CMP) and the Strategic Communication Management Professional (SCMP).
Discover how the certification process works, the support and resources available and how Chapters can host local certification exams.
BREAKOUT SESSIONS – ROUND 2
Board recruitment strategies
How can Chapter leaders ensure succession and stability through effective recruitment and ‘head-hunting’ practices?
IABC Malaysia President and APAC Board Director Kristy Christie shares her learnings – having recently replenished her Chapter leader roster.
Building resilience and strength through partnership
As not-for-profits, we need to be smart and strategic about sponsorships, partnership and alliances. They can grow our reach and ensure resilience during the tough times.
Learn how IABC Wellington and IABC NSW have strengthened partnerships to provide enhanced value to their members.
Let’s wrap it up
Through a group discussion, reflect on learnings from the regional Leadership Institute while an illustrator captures the discussion to produce an engaging takeaway visual that encapsulates the session.
IABC APAC Chair Lisa McNally brings down the curtain on the regional Leadership Institute and looks ahead at the FUSION 2018 Conference program
Conference opening and welcome
Keynote: The Power of Communication
Journalist, Author, Advocate, Speaker, Founder of NOW Australia
Emerging Tech & How to Future-Proof Your Business Communications
Founder & CEO, LULUMPR
Using Snapchat to Promote Your Business or Industry
Director, Activate Learning Solutions
Communicating with purpose
Employee Communications, National
Crafting messages that stick and stand out in a noisy IC landscape
Communications, Light Animations
Getting Smarter With Strategy
Director, Big Picture Strategic Services
Delivering business and social outcomes: communication as a tool for impact
Senior Account Manager, Ellis Jones
It’s not just in the saying, it’s in the doing: are communicators doing enough to really drive the diversity and inclusion agenda?
with Libby Lyons, Maya Donevska, Johanna Neilsen, Penny Edmondson and Megan Dwyer.
Communications in Asian Multinational Companies: A Rising Function with a Growing Talent Base.
Managing Director (Asia Pacific) Taylor Bennett Heyman
Keynote: The dark side of the machine
Professor of Corporate Communication, University of Huddersfield and RMIT University
Panel: The role of communication in shaping a brighter future
Director Public Affairs (Marie Stopes Australia)
“We need a new way of thinking about what a better world means…”
Author, Consultant, Activist
“Ensuring that the voices represented on platforms of decision making accurately resemble the people/communities these decisions are being made for; you cant be who you cant see.”
Media and External Relations Manager (Diabetes Victoria)
“Communicating for accessibility, fairness, equality and maximum reach.”
Director (IABC APAC), Speaker (TheMalaysian.com)
“Eliminating jargon and ensuring all groups are fairly and accurately represented”
Keynote: Making Your Strategy Stick with Stories
Founder, Anecdote International
Keynote: Brand positioning is dead - meet motion head on
VP of Global Marketing, WE Communications
The best practices of the modern social executive
Social Media Manager, ANZ
Strategic Alignment – Communications’ missing link
CEO of 3AC and Director, IABC International
Principal, The Content Factory
Building a brand from the inside out
Head of Marketing & Communications, Aurecon.
Disrupting cynicism, building trust: The power of breaking your own bad news
Principal, Jayne Dullard Communications
Ego, emotion and empathy: Why "I'm sorry you're upset" doesn't cut it in life or business
General Manager, Bastion Reputation Management
Communication - More than a micro herb
Global Change Manager, Unispace
Crises across cultures: using drama to ensure cultural resonance in crisis communications
Head of External Communications & Corporate Citizenship, Corporate Affairs Asia