Hear from Attendees
From the IABC Wellington President: Make Wellington your own kind of cool

Click here to hear from IABC Wellington President & Chair of the FUSION20 Conference Committee, Chris Dutton.

About the Regional Conference

FUSION is a conference organised by IABC APAC for business communicators in the Asia Pacific region, one of the most culturally and geographically diverse regions in IABC. Our goal is to connect communicators across APAC and the world to inspire, create connections, foster best practices, and promote leadership in the communications profession.

Why should you attend #Fusion20?

There are three compelling reasons why attending #Fusion20 is the right move for you. They apply whether you’re at the beginning of your career or a seasoned senior leader. Click here to learn more.

Business Case Letter

Click here for a letter that outlines the business case for attending the IABC APAC FUSION20 Conference. It is designed to assist you with requesting funding from an employer to help you attend. Simply tailor the information to fit your needs!

Keynote Speakers

Gabrielle Dolan

Best-Selling Author & Educator

Social Media

Real Communication – Why we need it more than ever

 

In this opening keynote Gabrielle Dolan will explore our addiction to jargon and acronyms in business. She will discuss why we use them and the consequences it has on effective communication, including reduced audience engagement and retention. As communication professionals, Gabrielle will invite and sometimes beg the audience to become part of the solution in fighting this addiction…because if we can’t do it, no one can.

In this highly entertaining session, Gabrielle will also be covering:

  • The four trends impacting on the way we communicate
  • The hidden consequences of using jargon and unnecessary acronyms
  • The role professional communicators play in the drive towards real communication

 

About The Speaker

Gabrielle Dolan is an International keynote speaker and best-selling author of 5 books, including Real Communication, a 2019 finalist for the Australian leadership book of the year.

A highly sought-afer keynote speaker, educator and author, Gabrielle has worked with thousands of high-profile leaders from around the world and helped countless of Australia’s top 50 companies and multinationals to humanise their communications – Telstra, EY, Accenture, VISA, Australia Post, National Australia Bank, ANZ, Vodafone and the Obama Foundation to name drop a few.

Bringing humanity to the way business people communicate isn’t just a career, it’s a calling. The ultimate expression of her passion for the cause is her Jargon Free Fridays movement/ global movement (jargonfreefridays.com).

Matt Jones

Co-Founder and Brand Director, Four Pillars Gin

Social Media

In Craft We Trust

The rules have changed in today’s fast-moving, hyperactive, attention-deficit, socially-wired world. Today, more than ever, it’s about what you do, and how that shapes what they say. Matt Jones will join the dots between theory and practice, sharing his views on what makes for successful brand-building and communications in the 21st Century, and then showing how those principles have helped make Four Pillars Gin the world’s leading craft gin brand.

About The Speaker

Matt Jones is one of Australia’s leading strategists and storytellers when it comes to the intersections of the brand, business, leadership, experience, culture, technology, human behaviour and storytelling.

Matt has an eclectic background, combining economics, politics, brand experience and gin. From 2001 to 2005, Matt was Chief Political Adviser to the UK Conservative Party (the youngest person in the party’s history to hold that role).

In 2012, Matt founded his own consultancy, focused on applying creative strategy, storytelling and experience design to brand and business challenges for corporate, craft, start-up and social businesses. In 2013, Matt co-founded Four Pillars Gin, a craft gin business based in Healesville in Australia’s Yarra Valley. Matt takes the lead on building the Four Pillars brand and customer experience and has helped Four Pillars Gin become one of Australia’s fastest-growing and most admired craft businesses. In 2019,  Four Pillars joined forces with Lion Australia and was also named International Gin Producer of the Year at the 2019 International Wine & Spirits Competition in London, the Oscars of the spirits industry.

Abigail Loveall

Communications Manager - Culture, Diversity & Inclusion, Walmart

Social Media

Dining in the Dark: Exploring the Disability Employment Landscape

 

Dining in the Dark is a learning experience designed to help participants identify and mitigate unconscious bias and build inclusive leadership skills through practical application and facilitated discussion. The program begins with an overview of the disability community and the employment landscape. Participants then partner up and each have the opportunity to experience what it is like to be blind and to serve as a sighted guide during the course of a meal.

 

About The Speaker

Abigail is a communications manager for the Global Office of Culture, Diversity and Inclusion (CDI) for Walmart, where CDI’s mission is to create an inclusive culture for all associates, as well as customers in the store.

Angela Scaffidi

Managing Partner Australia, Senate SHJ

Social Media

Culture + Reputation – The Challenge For Modern Communicators

 

The link between leadership, culture, change and reputation is strong and will only get stronger in coming years. How can an engaged workforce really help your reputation? Why do leaks happen? How can leaders help or hinder? This presentation will explore these questions, using the Four Rooms of Change® as the theoretical base, along with examples from across our region.  It will pose questions for the audience to consider in the context of their own organisation.

About The Speaker

Angela Scaffidi is Head of Change at SenateSHJ, and she designs, implements and measures change programs for clients in the public and private sectors. She is an accredited user of the Four Rooms of Change®. She works with the methodology to help individuals, teams and organisations to understand and own their change experience and to take the steps required to achieve sustainable change.

She is co-chair of PROI Worldwide’s Asia Pacific region. She brings experience in management consulting, cultural change and reputation management.

Linda Clark

Partner, Kensington Swan

Social Media

The Politics of Community

 

The rise of social media has changed politics completely. Increased partisanship, prejudice and fear. Join Linda Clark as she cuts through the political turmoil, instability and uncertainty to discuss how New Zealand is managing the maelstrom.

About The Speaker

Linda is a Partner in the Kensington Swan government and regulatory and dispute resolution teams, with particular expertise in public law, regulatory issues, media law and defamation.

Linda was formerly a leading political journalist and she has an in-depth understanding of the New Zealand political environment. Linda is a board member of the New Zealand Book Council and the Wellington College board of trustees and a member of the NZ Police Independent Risk Assurance Committee.

Jo Cribb

Consultant

Social Media

How to survive, thrive and get your message out in the new world of work

 

Technology has and will continue to impact on the communications industry and communications professionals. Being prepared to maximise the opportunities change brings will be critical to future career success. This session will provide practical advice about how to survive and thrive in the next decade of work.

About The Speaker

Jo has a varied portfolio that includes working with businesses and policy makers to improve gender equality and get people ready for the future of work. She holds a number of board positions and is a researcher, commentator and facilitator of NGO and community governance. Her background is in senior leadership roles in the Public Service, the most recent as Chief Executive of the Ministry for Women.

Mahima Shrestha

Co-Founder & Head of PR, MOP Communications Pvt. Ltd.

Social Media

EARS, HEART, MIND- Communications for a New Decade

 

As the disruption of industries and the tension around global issues like climate and conflict escalates, professional trajectories, traditional alliances and personal values are coming to a head for many across the globe. With these factors at play, ‘crisis’ conversations are entering the fray of daily life at work and at home. Sharing insights from a career in PR and Crisis Communications for institutions as diverse as airlines, high schools, prisons, telecommunications operators, police departments and think tanks, this presentation takes you through a fresh look at powerful communication where it matters.

About The Speaker

With an extensive background in media and crisis communications, Mahima is obsessed with bringing bright people together to find solutions to complex problems. Over the years she has worked in publicity and crisis communications for government, multilateral, private and non-profit organizations in a wide range of sectors in several countries in Asia, Europe and North America.

Her work portfolio ranges from commercial brands to social reform projects, think tanks, individual activists and institutions within the criminal justice system. This diversity in her work portfolio has given her unique insight into what it takes for people to put aside differences, overcome traumatic history and find a way to move forward individually and collectively.

Through her training programs she addresses the well-tested power of authentic communication when the stakes are high and outcomes matter. She has a special passion for working with social businesses as well as young people with the desire and potential to be changemakers within their families, communities, organizations and countries.

General Speakers

As speaker submissions are approved, detailed speaker information will be added to the section below.

Danielle Bond

Brand, Marketing & Communications Leader, Aurecon
AUSTRALIA

Award-winning marketing & communications executive Danielle Bond is CMO of engineering, design and advisory firm Aurecon and a member of IABC’s International Executive Board.

Courtney Lock

External Communications Lead, Aurecon
AUSTRALIA

Courtney is the External Communications Lead for Aurecon, an engineering, design and advisory company and led the successful launch for Aurecon’s podcast Engineering Reimagined

Subhamoy Das

Marketing & Communications Leader
INDIA

Subhamoy Das is a former journalist and communications professional based in India, with two decades of experience in PR, marketing & communications.

Jessica Billimoria

Director, Diverse Audience Strategy, CultureVerse
AUSTRALIA

Jessica is an accomplished marketing communications professional with 14 years' experience working for government, non-profit and private sector corporations.

Loc Trinh

Director, Diverse Audience Engagement, CultureVerse
AUSTRALIA

Loc Trinh has over 20 years' experience in marketing communication and engagement with multicultural communities.

Melissa Lee, MP

Member of Parliament
NEW ZEALAND

Melissa Lee is well known for her work presenting the award-winning TV series Asia Downunder. She became an MP in 2008 .

    Guled Mire

    Co-founder, Third Culture Minds
    NEW ZEALAND

    The Christchurch terror attack saw Guled Mire become a public face for marginalised communities. The co-founder of refugee/migrant support group recently spoke at the UN in Geneva.

    Loren Savage

    Senior Engagement Advisor
    WELLINGTON

    Born with achondroplasia, Loren Savage prefers the term Little Person. The communications specialist combines her lived experience of disability with both her career and volunteer work.

    Chlöe Swarbrick, MP

    Member of Parliament
    NEW ZEALAND

    Chlöe is a Green Party MP, and Aotearoa’s youngest MP in 40 years. She brings to parliament her experience as a policy wonk, journalist, business owner and a community project leader

    Ngaire Crawford

    Insights Director, Isentia
    NEW ZEALAND

    As Insights Director, Ngaire runs the media research division for the ANZ region at Isentia. She is a passionate advocate for communication research and measurement

    Arrun Soma

    Snr Comms & Engagement Professional
    NEW ZEALAND

    Former TVNZ and BBC television journalist Arrun Soma now works in communications. Arrun, whose family originally hails from India, is a proud member of the rainbow community.

    Aniisu Verghese

    Director - Corporate Communications, Sabre Global Development Center
    INDIA

    Aniisu is a communication professional, author and speaker with over 20 years experience in internal & corporate communications

    Ross Monaghan

    Lecturer, Deakin University
    AUSTRALIA

    Ross Monaghan is a former journalist, public affairs manager and CEO. He is now an awarding-winning communication academic at Deakin University in Melbourne.

    Rhys Hurd

    Manager, Channel Engagement, ACC NZ
    NEW ZEALAND

    Rhys leads a team of content and digital engagement pros at ACC NZ. He has a passion for great storytelling, and how it can change the way people think and feel about a brand.

    Shaun Jones

    Manager, External Engagement, ACC NZ
    NEW ZEALAND

    Shaun is an IABC Wellington Past President and leads the External Engagement team at ACC NZ encompassing media, content + digital channels, social marketing & stakeholder engagement

    Maria Robertson

    Deputy Chief Executive, Dept of Internal Affairs
    NEW ZEALAND

    Maria Robertson has held the role of Deputy Chief Executive, Service Delivery and Operations, since February 2013, where she leads a team of 900 staff.

    Mark Stephens

    Communication & Brand Positioning Strategist
    NEW ZEALAND

    Mark established a brand communications agency in the late ‘80s. His goal & challenge has been to create simple + engaging communications for Government agencies, Corporations & NGOs.

    Stuart Howie

    Comms Strategist & Award-winning Author
    AUSTRALIA

    Stuart is a communications & media consultant (and author of "The DIY Newsroom") who helps organisations and their leaders to discover, shape and tell their story for max recognition.

    Mel Kettle

    Strategic Communication Expert, Podcast Host & Author
    AUSTRALIA

    Mel is a sought after thought leader, speaker, mentor and facilitator who helps her clients create stronger relationships with their workforce, customers and investors.

    Alexis Chuah

    Director, Dreamvast
    MALAYSIA

    An entrepreneur and communicator, Alexis believes good communication is key to business growth. With Dreamvast, a training startup, her hypothesis has been tested – and proven.

    Katherine MacGregor

    Programme Manager, China New Zealand Year of Tourism, Ministry of Business, Innovation & Employment

    Katherine is MBIE’s programme manager for the China-New Zealand Year of Tourism 2019, a year-long initiative of events throughout New Zealand and China.

    Mairi Barton

    Chief Executive, Pinch Yourself Communication
    AUSTRALIA

    Mairi runs a strategic communication practice founded on the belief that good reputations grow from business practices based on integrity & meaningful connection

    Dr. Rijula Das

    Plain Language Consultant, Write Ltd
    NEW ZEALAND

    Dr. Das is a writer, editor and business communications trainer who works on clarity and authenticity. Dr Das holds a PhD in Creative Writing.

    Trevor Young

    Principal Consultant, Digital Citizen Group
    AUSTRALIA

    Named by Sydney Morning Herald as one of 8 ‘heroes of Australian content marketing’ and listed by Smart Company as one of Australia’s ‘Top Business Thinkers for 2018′

    Michelle Low

    Marketing & Comms, Aurecon
    SINGAPORE

    Chris & Michelle are part of intl engineering, design, and advisory company Aurecon, helping tell impactful stories that win work and attract and retain talent across APAC

    Shane Hatton

    Author, Trainer & Speaker
    AUSTRALIA

    Author of ‘Lead The Room – Communicate a Message That Counts in Moments That Matter’, Shane is committed to helping leaders lead, influence & mobilise their people.

    Jane Kneebone

    Head of Comms & Media for Diabetes Victoria
    AUSTRALIA

    Jane is a professional communicator with broad industry experience & expertise in strategy development, strategic media relations, reputation and issues management.

    Daniel Munslow

    CEO, MCC Consulting
    SOUTH AFRICA

    Daniel is the CEO of MCC Consulting. He has 16 years’ experience in communication and reputation management & has worked across multiple industries worldwide.

    Daniel Posavac

    CEO, Bonsey Jaden
    SINGAPORE

    Daniel’s passion for building things is only eclipsed by his desire to explore the endless possibilities forged at the intersection of business, technology and creativity

    Sia Papageorgiou

    Director, Centre for Strategic Communication Excellence
    AUSTRALIA

    A current chapter & past regional leader in IABC, Sia has more than 20 years’ experience leading & championing best practice comms planning, strategy and implementation.

    Adrian Cropley

    Director, Centre for Strategic Communication Excellence
    AUSTRALIA

    A past global chair of IABC, and with a career spanning over 30 years, Adrian Cropley is widely recognised as one of the world’s foremost experts in strategic communication.

    Jo Cribb

    Consultant
    NEW ZEALAND

    Jo Cribb is the poster child for the portfolio career and passionate about supporting others to thrive in the future of work

    Kent Lewis

    President & Founder, Anvil Media
    USA

    President of Anvil Media, a measurable marketing digital agency. Lewis is a BuzzSumo Top 100 Digital Marketing Influencer of 2019 and a national IABC speaker

    Chris Saxby

    Marketing & Comms, Aurecon
    AUSTRALIA

    Chris & Michelle are part of intl engineering, design, and advisory company Aurecon, helping tell impactful stories that win work and attract and retain talent across APAC

    Masterclass Sessions

    Julian Mather

    Smartphone Video Evangelist

    Social Media

    Get Video Smart – The Business Video (R)evolution Is Here

     

    Video is the missing communication skill of 2020 but outsourcing video is so 20th century! It’s time to get video smart. Agile, inexpensive DIY video is in. Revolutionise your relationship to video with 21st century strategies that use a smartphone and a smile to win trust and stop your organisation turning invisible in the digital age.

    That 20th-century video – just standing behind the camera – is dead. 21st-century video for business is a seamless dance from behind to in front of the camera. You’ll learn that it’s nowhere near as hard as you imagined

    The world is hungry for truth, feed it. In 2020, people tune into purpose and tune out to polish. Authentic videos made by authentic people with lumps and bumps and wrinkles are in demand.

    Video is NOT the secret sauce, YOU are. If you teach, train, sell or serve in any capacity, video can help you reach your desired outcomes faster because it leads with your strongest asset … you.

    Stop! Before you spend money on expensive cameras understand that the future of video is computational and the leaders in this new video are not traditional camera manufacturers, it’s the companies that make your smartphones.

    About The Speaker

    Julian Mather has seen the world through many lenses. Through a telescopic sight as an army sniper. Through the TV lens as a globe-trotting videographer for ABCTV, National Geographic and BBC. Through smoke and mirrors as a professional magician. He’s traveled far but his longest journeys have been from behind the camera to in front of it. From public servant to solo-preneur. From stutterer to professional speaker. He now helps people on their journey to creating 21st-century video: an essential business skills for the coming decade.

    Rita Zonius SCMP

    Director, The Enterprise Social Engineer

    Social Media

    How to find and build your enterprise social muscles

     

    Working ‘out loud’ is at the heart of the future of work. An enterprise social network can help, but simply turning it on is not a recipe for success. Like weight training in the gym, building enterprise social muscle requires a long-term commitment before you’ll see results. Rita will demonstrate practical steps communicators can take to help their organisations find their enterprise social muscles and deliver real business value through a social way of working.

    Learn:

    • why finding and using enterprise social muscle is about mindset and behaviour, not technology;
    • the case for a social way of working, including identify business use cases beyond communications;
    • how to apply Rita’s ‘social business cycle’ model in your organisation to help people build a social habit; and
    • how to measure value and demonstrate return on investment through enterprise social.

    About The Speaker

    Rita is an experienced corporate communications practitioner and social media advisor, focused on helping organisations and their leaders be the most open, social and collaborative they can be

    Event Tickets

    Hurry! Book your tickets now!

    Conference

    Speakers

    Please enter the password on the ticket page to see the special flat-rate speaker pricing (learn how). Speaker tickets include:

    • Full 2 Days Conference Access
    • 1x Welcome Reception Cocktails
    • 1x Gala Dinner
    Members of Affiliated Partners

    A$ 999

    • Affiliate / ProPartners rate
    • Full 2 Days Conference Access
    • Welcome Reception Cocktails
    • Silver Quill Awards Gala Dinner

    Conference

    IABC Members

    Special rate for active members

    A$ 900

    • Full 2 Days Conference Access
    • Welcome Reception Cocktails
    • Silver Quill Awards Gala Dinner
    Standard Rate

    A$ 1,250

    • Full 2 Days Conference Access
    • Welcome Reception Cocktails
    • Silver Quill Awards Gala Dinner

    Masterclasses

    IABC Members

    A$ 325 for one class
    A$ 585 for both classes
    (Saver rate)

    Members of Affiliated Partners

    A$ 370 for one class
    A$ 666 for both classes
    (ProPartners Saver rate)

    Standard Rate

    A$ 482 for each class

    Ticket Cancellation, Substitutions & Refund Terms

    Members of partner / affiliated organisations require a password in order to qualify for special pricing on the ticket selling page. Registration rates are in Australian dollars. Please note Floktu payment processing fees apply. Registration will be confirmed by email when payment is made in full. If you require an invoice, please request by emailing us at iabcasiapacific@gmail.com.

    The Programme

    As speaker submissions are approved, detailed session information will be added to the Programme below. Please note that the programme is scheduled to change without notice.

    9.00am - 12.00pm
    Pre-Conference Masterclass (1): Get Video Smart - The Business Video (R)evolution Is Here

    Video is the missing communication skill of 2020 but outsourcing video is so 20th century! It’s time to get video smart. Agile, inexpensive DIY video is in. Revolutionise your relationship to video with 21st century strategies that use a smartphone and a smile to win trust and stop your organisation turning invisible in the digital age.

    That 20th-century video – just standing behind the camera – is dead. 21st-century video for business is a seamless dance from behind to in front of the camera. You’ll learn that it’s nowhere near as hard as you imagined

    The world is hungry for truth, feed it. In 2020, people tune into purpose and tune out to polish. Authentic videos made by authentic people with lumps and bumps and wrinkles are in demand.

    Video is NOT the secret sauce, YOU are. If you teach, train, sell or serve in any capacity, video can help you reach your desired outcomes faster because it leads with your strongest asset … you.

    Stop! Before you spend money on expensive cameras understand that the future of video is computational and the leaders in this new video are not traditional camera manufacturers, it’s the companies that make your smartphones.

    Julian Mather

    Working ‘out loud’ is at the heart of the future of work. An enterprise social network can help, but simply turning it on is not a recipe for success. Like weight training in the gym, building enterprise social muscle requires a long-term commitment before you’ll see results. Rita will demonstrate practical steps communicators can take to help their organisations find their enterprise social muscles and deliver real business value through a social way of working.

    Learn:

    – why finding and using enterprise social muscle is about mindset and behaviour, not technology;
    – the case for a social way of working, including identify business use cases beyond communications;
    – how to apply Rita’s ‘social business cycle’ model in your organisation to help people build a social habit; and
    – how to measure value and demonstrate return on investment through enterprise social.
    About The Speaker

    Rita is an experienced corporate communications practitioner and social media advisor, focused on helping organisations and their leaders be the most open, social and collaborative they can be

    Rita Zonius

    Welcome reception

    Join us for drinks, canapes and a stunning sunset. An opportunity to meet, network and connect with other professional communicators at Hot Sauce (https://www.hotsaucewellington.co.nz/).

    Keynote – LEADERSHIP & STRATEGY

    Real communication: The consequences of using jargon and unnecessary acronyms
    Gabrielle Dolan (Melbourne, Australia)

    Gabrielle Dolan
    12.00pm - 5:00 pm
    IABC Leadership Institute (for IABC Leaders & Emerging Leaders)

    The Regional Leadership Institute is free & open to all IABC chapter leaders, volunteers and members at no charge. To register click here, for enquiries email Kristy Christie.

    12.15pm

    FUSION APAC Regional Leadership Institute : Welcome Address

    IABC APAC Chair Zora Artis sets the scene for an afternoon of deep learning, professional reflection, leadership development, networking and a dollop of fun in her opening address.

    12.20pm

    Off with a bang! 

    Five minutes, five slides – yes, it’s the RAPIDO Challenge. Gain byte-size insights into the great work our Chapters do to #createconnection within the APAC region, via some of our superstar Chapter leaders, in this rapid-fire and energised format. They’ll cover off on the good, the bad, and the downright ugly.

    This promises to be a veritable smorgasbord – showcasing the flavour of our different Chapters across the region.

    12.20pm – 1.15pm

    Break

    1.20pm – 2.45pm

    Presentations by Chapter Leaders & Volunteers

    Hear from chapters leaders and volunteers throughout the region on the successes they’ve had, and learn tips & tricks that can be implemented in your own chapters

    2.45pm

    Afternoon Tea Break
    Refreshments are provided

    3.00pm

    BREAKOUT SESSIONS – ROUND 1

    3.35pm

    BREAKOUT SESSIONS – ROUND 2

    4.10pm

    Let’s wrap it up

    Through a group discussion, reflect on learnings from the regional Leadership Institute while an illustrator captures the discussion to produce an engaging takeaway visual that encapsulates the session.

    4.55pm

    Close

    IABC APAC Chair Zora Artis brings down the curtain on the regional Leadership Institute and looks ahead at the FUSION 2020 Conference program

    9.00am - 12.00pm
    GCCC Certification Examination

    For GCCC Exam Candidates of the CMP and SCMP certifications

    • Communication Management Professional Certification
    • Strategic Communication Management Professional Certification

    For more information on GCCC certifications and to register for an exam, please click here.

    8.00am - 8.30am
    Registration
    8.30am - 8.45am
    Conference opening & Welcome

    Opening keynote
    INTERNAL COMMUNICATION

    The link between leadership, culture, change and reputation is strong and will only get stronger in coming years. How can an engaged workforce really help your reputation? Why do leaks happen? How can leaders help or hinder? This presentation will explore these questions, using the Four Rooms of Change® as the theoretical base, along with examples from across our region. It will pose questions for the audience to consider in the context of their own organisation.

    Angela Scaffidi

    Plenary
    LEADERSHIP & STRATEGY

    Employees aren’t just an audience to be communicated to – they are an integral constituent of the organization that can craft and curate the collective narrative and brand experience. Inviting, involving and empowering employees to share stories and be the brand ambassadors expects communicators to view the relationship with employees differently. By collaborating with employees, fostering positive intent and demonstrating progress and impact, communicators can be a catalyst of change. Also, by shifting mindsets, coaching staff and co-creating the narrative, the organization can build a transformational culture.

    Aniisu K. Verghese
    10.30am - 10.45am
    Morning tea

    Breakout
    MARKETING & BRAND

    Content is a game-changer for the communications industry. Along with social media, it has enabled organisations to become their own media channel and communicate directly with the people who matter most to the success of their business, cause or issue. Learn how to harness the power of both PR and content marketing to build visibility, influence, trust for your brand. Trevor’s presentation will feature real-life examples of companies using content marketing for PR to build their brand and their business.

    Trevor Young

    Breakout
    LEADERSHIP & STRATEGY

    The irony of our increasingly connected world is that as humans, we are becoming more disconnected than ever. Connection in business is essential as people do business with people they know, love and trust. Leaders and organisations that are connected are more influential, have more trusted relationships with their people, higher productivity and generate more profit. This is because connected leaders know their people – their workforce, customers, volunteers and investors. They understand the problems they face, the information they seek, and how, and where, they like to be communicated with. With five generations in many workforces and in the marketplace, it is essential that our leaders are connectable with all. In this presentation, Mel will explore the nine behaviours that make leaders more connectable. She will share real-life examples and practical ideas to help you become more connectable – and it’s not all about being online.

    Mel Kettle

    Breakout
    DIVERSITY & INCLUSION

    With increasing levels of migration throughout the world, and countries including Australia and New Zealand becoming more ethnically diverse than ever before, it’s essential to take diversity into account when planning your communication and engagement approaches. Loc Trinh and Jessica Billimoria, experienced multicultural communication professionals, share their experience in government communication. They ‘ll show you how to build trust between authorities and communities using grassroots community engagement activities, and demonstrate how you can build this into your marketing and communications campaigns from the start.

    Jessica Billimoria & Loc Trinh

    Lunch
    Breakout (Panel): Sponsored by Microsoft
    INTERNAL COMMUNICATION

    Getting value from new developments in enterprise social. Share knowledge, engage leaders and build communities

    Breakout
    LEADERSHIP & STRATEGY

    The Department of Internal Affairs (DIA) is in the middle of a programme to transform how services such as citizenship are delivered so that the wants and needs of citizens are truly at the centre of how the process works. The approach taken is unique in New Zealand, as current systems are generally based on what’s easiest for the government agency responsible for managing key life-event services. Maria Robertson, the Deputy Chief Executive leading this programme of work, is revolutionising how services are delivered.

    Maria Robertson

    Breakout
    DIVERSITY & INCLUSION

    Is there such a thing as a global communications plan and if not, how do we tell a consistent story across regions? This presentation looks at how we can communicate across the Asia Pacific to deliver a cohesive brand narrative. It will highlight challenges associated with developing a global strategy and will identify opportunities for each region to share the company’s story in its own personal way while creating a compelling narrative tied to local culture, language and experiences.

    Chris Saxby and Michelle Low

    Breakout
    LEADERSHIP & STRATEGY

    Once strictly taboo, talking about mental health and suicide is now understood as the right thing to do. But how does the conversation start when stigma lingers? Based on a Gold Quill Award-winning case study from Ambulance Victoria, Mairi Barton SCMP explores the challenges, the role of communication professionals and poses a question for our function – are we doing enough to support our own people’s mental health?

    Mairi Barton

    Breakout
    DIVERSITY & INCLUSION

    Our digitally enabled and always-connected work environment makes it easier than ever for us to work with teams across the globe. However, indifference towards intercultural communication and lack of understanding of organizational culture among employees and their leaders may lead to disastrous results that may hurt profits, performance, and employee morale. Hence, it is imperative for communicators to be equipped with the crucial knowledge of intercultural communication to foster effective collaboration within their global teams.

    Subhamoy Das

    Plenary
    COMMUNICATIONS SKILLS

    In a world with information in surplus and attention in deficit, the ability for leaders to communicate their message in a way that cuts through the noise and connects is an essential skill. Join leadership communication expert and author Shane Michael Hatton as we explore three important shifts in the communication landscape and discover how you can deliver a message that truly counts.

    Shane Hatton
    3.15pm - 3.30pm
    Afternoon tea

    Plenary
    MARKETING & BRAND

    While it may seem like your customers are everywhere, on every channel, they are not. Today they are on Facebook, tomorrow they are on Instagram, next week they will be on Snap. Your customers journey is no longer entirely in your control. Consumers make up their own minds on where they want to be, what they want to see and when. This is why marketers need to make sure that every brand experience developed for their customers is not only hyper-relevant, but also resonant. We call these modular brand experiences, and every experience matters. It is no longer enough to focus on campaign or product cycles alone, or to split your media investments 80/20 above and below the line. Your brand purpose, the always on narrative you communicate – and every modular experience your customer is exposed to – will ultimately drive the positioning, affinity, trust and loyalty customers have for your product or company.

    Daniel Povosac

    Keynote
    MARKETING & BRAND

    The rules have changed in today’s fast-moving, hyperactive, attention-deficit, socially-wired world. Today, more than ever, it’s about what you do, and how that shapes what they say. Matt Jones will join the dots between theory and practice, sharing his views on what makes for successful brand-building and communications in the 21st Century, and then showing how those principles have helped make Four Pillars Gin the world’s leading craft gin brand.

    Matt Jones
    5.15pm - 5.30pm
    Closing Summary

    Gala Dinner
    Recognising communications excellence across the Asia Pacific, we will honour the IABC APAC Silver Quill Award winners and the inaugural Communicator of the Year.

    Keynote
    FUTURE OF COMMUNICATION

    The rise of social media has changed politics completely. Increased partisanship, prejudice and fear. Join Linda Clark as she cuts through the political turmoil, instability and uncertainty to discuss how New Zealand is managing the maelstrom.

    Linda Clark
    8.00am - 8.30am
    Registration

    LEADERSHIP & STRATEGY

    Language in health promotion – effective health communication campaigns
    Jane Kneebone (Melbourne Australia)

    In this session Jane will share some successful health promotion campaigns we have done at Diabetes Victoria. Our Bust a myth campaign was produced across all digital platforms such as digital, video, web and mainstream media highlighting how we can bust 5 main myths about diabetes. Audiences will learn about the importance of language, how to do campaigns in-house on a lower budget, key techniques that work and the importance of training your in-house teams across all communication platforms.

    Building a team that can spark a national conversation
    Shaun Jones and Rhys Hurd (Wellington, New Zealand)

    Shaun and Rhys will share how the combination of bold communications leadership, building influence, stakeholder engagement, the right team culture, integration and hiring the right people has enabled ACC’s External Engagement team to successfully drive national conversations on topics that matter to the organisation. Take away tips will include how to position your team as a strategic partner to the business and how to get audiences to engage.

    From head to heart—the future of communications in an increasingly personal world
    Dr Rijula Das (Wellington, New Zealand)

    “How do we authentically communicate our sense of care in an increasingly personal world? It starts with understanding how your ‘why’ and your values affect your product, services and communications with your customers. We can measure how empathetic communications impact people’s lives, the bottom line of a business, and your organisation’s time and resources. We’ll talk about:

    • Clear communication as a compelling force for good in the world
    • Why your ‘why?’ matters
    • The formula for head-to-heart communication

    8.45am - 9.00am
    Day 2 opening - IABC International Executive Board Vice-Chair Bonnie Caver

    Plenary
    LEADERSHIP & STRATEGY

    Ross Monaghan (Melbourne, Australia) and Melissa Lee MP (Wellington, New Zealand)

    Keynote
    FUTURE OF COMMUNICATION

    Technology has and will continue to impact on the communications industry and communications professionals. Being prepared to maximise the opportunities change brings will be critical to future career success. This session will provide practical advice about how to survive and thrive in the next decade of work.

    Jo Cribb
    10.30am - 10.45am
    Morning tea

    Breakout
    LEADERSHIP & STRATEGY

    Tired of traditional perceptions of communication as a supporting function that mainly proof reads and creates content? This talk is premised on the idea that it is time for the communication business partner to rise. Based on IABC’s global standard of the communication profession and a business partnership training program that she has co-written, Alexis Chuah will address how communicators can position ourselves as credible business partners – and earn our seat at the table.

    Alexis Chuah

    Breakout
    FUTURE OF COMMUNICATION

    We have more ways to communicate than ever, but it’s never been so hard to cut through the cacophony. An increasing number of organisations are finding a new level of engagement by setting up a DIY Newsroom. Why newsrooms? Because they are at the top of the content food chain and content is their reason for being. At the core, is being able to make a consistent heartfelt connection with audiences. But how do you do that in a strategic and sustainable way, and from your own resources? In this session, STUART HOWIE will explain a simple methodology that underpins the way to resonate in today’s Attention Economy for stunning results. He’ll explain to business leaders how to change-up their comms for greater recognition for the good work they do. And he’ll provide comms practitioners with practical tools for front-line wins.

    Stuart Howie

    Breakout
    MARKETING & BRAND

    With 36% of global consumers listening to podcasts the medium’s rise shows no sign of abating. Learn how to diversify your marketing strategy by launching a podcast that attracts a loyal, growing audience from the creators of Engineering Reimagined. Engineering Reimagined has attracted listeners from more than 100 countries, topped Apple’s Design and Technology charts, helped Aurecon strengthen its employer brand and position for winning work as an innovative thought leader across professional services.

    Courtney Lock and Danielle Bond

    Breakout
    FUTURE OF COMMUNICATION

    Today, more information than we can possibly imagine is consumed online, in ‘our’ time. Our phones, tablets and devices allow and encourage this. If we are to connect with our audiences in a meaningful, brand enhancing, intuitive and human-centred manner, we need to disrupt the status-quo. We need to respond with what our readers want – content that can be consumed on multiple levels, quickly, easily and conveniently. This presentation will challenge communicators to think differently about the tools we use to tell our stories. We will be asking communicators to imagine what more we can do to create meaningful, memorable and engaging ‘reader experiences’, because without readers we have no story to tell.

    Mark Stephens

    Breakout (Includes buffet lunch)
    DIVERSITY & INCLUSION

    (40 pax only – no additional fee, by separate Eventbrite registration)

    Dining in the Dark is a learning experience designed to help participants identify and mitigate unconscious bias and build inclusive leadership skills through practical application and facilitated discussion. The program begins with an overview of the disability community and the employment landscape. Participants then partner up and each have the opportunity to experience what it is like to be blind and to serve as a sighted guide during the course of a meal.

    Abigail Loveall

    Breakout
    CRISIS COMMUNICATIONS

    The way that people consume information and make connections has changed, and it has impacted what we expect from our leaders. Isentia has been studying leadership in the media for the last 12 months and have examined how media respond to corporate leaders, disruptive leaders and leaders in crisis. In this session Ngaire will also sneak peek the next phase of research: activism

    Ngaire Crawford

    Breakout
    FUTURE OF COMMUNICATION

    Our phones and other devices contain artificial intelligence-powered personal assistants (Siri, Alexa, Google Assistant, Cortana, Bixby, etc.) which, enhanced by machine learning, can connect users with timely answers to questions, recommend products or services or facilitate a purchase. Voice search is fast becoming a game-changer for marketers in Asia Pacific and around the World. ComScore/Campaign predict voice search will constitute half of all searches by 2020. This session outlines the importance for corporate communicators to master voice search results, as well as outline best practices for winning the coveted pole position known as position 0, which often powers the only answer in voice search.

    Voice search provides an opportunity for organizations of all size to play in a competitive space: the top of search results. Owning the coveted ‘best answer’ allows companies to demonstrate thought leadership by answering common questions, ranging from corporate to issue-specific. This workshop will outline how to build on existing search engine optimization (SEO) best practices to maximize the probability of ranking for position 0. The session will cover keyword research, content development and optimization as well as measurement. You will also gain insights into how Google’s Knowledge Graph works and how schema markup can help improve your chances of dominating organic search.

    Kent Lewis

    Breakout
    CRISIS COMMUNICATIONS

    Relationships with China and the Asia Pacific can get complicated, quickly and this is relevant to business as much as it is to government. But they can be turned around with graft and continuous efforts put into relationship building. This presentation shows how our relatively under-the-radar programme of events became headline news that led commentators to question the New Zealand-China relationship in one country, and how we turned it into something extremely positive, with an event seen by millions in another.

    Katherine MacGregor

    Breakout
    FUTURE OF COMMUNICATION

    Artificial intelligence promises to take care of all the mundane tactical activities communication professionals currently handle, freeing us to focus on demonstrating our value through more strategic activities – like influencing the C-suite, connecting our organisation’s stakeholders and creating meaning in a world fraught with change. In this session we unpack the AI playbook for communication professionals – your go-to guide on communicating about AI to your organisation’s stakeholders and adopting AI tools in your communication practice.

    Sia Papageorgiou & Adrian Cropley

    Plenary (Panel)
    DIVERSITY & INCLUSION

    – Arrun Soma (Wellington, New Zealand)
    – Chloe Swarbrick MP (Auckland)
    – Loren Savage (Wellington)
    – Guled Mire (Wellington)

    3.15pm - 3.30pm
    Afternoon tea

    Plenary
    CRISIS COMMUNICATIONS

    Organisations globally are experiencing an elevated reputational risk environment, meaning as communicators we need to rethink our approach to issues and crisis management. A proactive crisis communication strategy is central to any issue preparedness and response plan, which is aimed at safeguarding organisational reputation. Communicators are key strategic advisors during a crisis, and for this advice to be acted on, their recommendations must display agility, business acumen, and a considered balance between regulatory and social licences to operate.

    Daniel Munslow

    Closing keynote
    LEADERSHIP & STRATEGY

    As the disruption of industries and the tension around global issues like climate and conflict escalates, professional trajectories, traditional alliances and personal values are coming to a head for many across the globe. With these factors at play, ‘crisis’ conversations are entering the fray of daily life at work and at home. Sharing insights from a career in PR and Crisis Communications for institutions as diverse as airlines, high schools, prisons, telecommunications operators, police departments and think tanks, this presentation takes you through a fresh look at powerful communication where it matters.

    Mahima Shrestha
    5.00pm - 5.15pm
    Conference close

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    Museum of New Zealand Te Papa Tongarewa

    The Museum of New Zealand Te Papa Tongarewa is New Zealand’s national museum, located in Wellington. Known as Te Papa, or ‘Our Place’, it opened in 1998 after the merging of the National Museum and the National Art Gallery.

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