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About The Regional Conference

IABC is proud to present the 2nd FUSION Regional Conference for business communicators in Asia Pacific region, one of the most culturally and geographically diverse regions in IABC. Our goal is to connect communicators across the APAC region and the world to inspire, create connections, foster best practices, and promote leadership in the communications profession.

IABC is grounded in creating connections around knowledge, experiences, ideas and people. These connections drive innovation and enable you, and the communication profession, to rise and be recognized for the contributions you make to your organizations.

Accomodation

Click here for the list of hotels around the conference venue

Places To Stay

Quest Docklands Apartment Hotel
750 Bourke St, Melbourne VIC 3008
(03) 9630 1000

Crowne Plaza Melbourne
1-5 Spencer St, Melbourne VIC 3008
(03) 9648 2777

Travelodge Hotel Melbourne Docklands
66 Aurora Ln, Docklands VIC 3008
(03) 8615 1000

Intercontinental Melbourne
495 Collins St, Melbourne VIC 3000
(03) 8627 1400

Vibe Savoy Hotel Melbourne
630 Little Collins St, Melbourne VIC 3000
(03) 9622 8888

Novotel Melbourne on Collins
270 Collins St, Melbourne VIC 3000
(03) 9667 5800

Download The App

We’re excited to announce that Fusion 18 – The Communicators’ Conference has a free, official app that you can Download:

  • View the event agenda and plan your schedule
  • Learn more about the speakers
  • View logistics, including addresses and maps for the conference, Welcome Reception and Gala
  • Find someone to share a cab (or Uber/Lyft) to go to the conference/event together
  • Plan some social activities such as a morning run, city tour, or meet-ups with your fellow attendees.
  • Receive updates such as last minute room change from the organizers

After downloading, use the email address you signed up with when registering for Fusion18 or sign up using a social media account. Once you’re signed up, you should be taken directly to the Fusion 18 event. Update your Profile to add your photo, position and company name, or have Whova do this automatically using your LinkedIn profile.

A message from Lisa McNally, Chair of IABC APAC

It is with great sadness that we inform you that Natalie Hardwicke, due to speak on the second day of our conference, passed away suddenly late last week. Natalie was a well-respected digital workplace researcher and talented social business consultant who worked with clients to encourage employee adoption of social technology. During this time our thoughts are with Natalie’s family, friends and colleagues.

Keynote Speakers

Tracey Spicer

Tracey Spicer is an author, journalist and broadcaster who has anchored programs for ABC TV, Network Ten, Channel 9, Sky News and Radio 2UE.

Renowned for the courage of her convictions, passion for social justice, and commitment to equality, she also has a wicked sense of humour. Currently, she works as a columnist for Fairfax, presentation trainer for Outspoken Women and the Australian Film, Television and Radio School, and media trainer at Spicer Communications. She appears regularly as a commentator on ABC TV and Channel 9.

Tracey has written, produced and presented documentaries for NGOs in Bangladesh, Kenya, Uganda, Papua New Guinea, and India, and the National Breast Cancer Foundation in Australia. She is an Ambassador for ActionAid, World Vision, NSW Cancer Council, QUT’s Learning Potential Fund and SISTER2sister, and Patron of the Pancreatic Cancer Alliance. Her essays have appeared in dozens of books, while her TEDx Talk, The Lady Stripped Bare, has attracted more than 2.5 million views.

Read More

Anne Gregory

Professor Anne Gregory is Chair in Corporate Communication at the University of Huddersfield in UK and Adjunct Professor at RMIT in Melbourne.

She has led numerous specialist research and consultancy programs for public and private sector clients, particularly for the UK Government where her work has led to Government policy documents and capability-building initiatives.  She remains an advisor to UK Government having completed three attachments and is currently working on the Senior Talent Programme for Government, which seeks to build capability in the most senior communicators. She is a formal Reviewer of Government Departmental communication and has advised both the South African and New South Wales Governments on capability development.

Professor Gregory is a recent Chair of the Global Alliance and Director of the Global Capabilities Framework research project. The Framework has been adopted by the Global Alliance of Public Relations and Communication Management, which is the confederation of the professional bodies worldwide and is being used by them to benchmark capability in the profession internationally. She is a member of the Chartered Institute of Public Relations’ (CIPR) Artificial Intelligence Panel and is the author of over 80 books, book chapters and academic and popular journal articles

Shawn Callahan

Shawn is the author of the award-winning Putting Stories to Work and one of the world’s leading business storytelling consultants. He is the founder of Anecdote, the world’s largest business storytelling enterprise that operates in over 20 countries in 10 languages. He works around the world helping leaders find and tell their stories so their message is clear and memorable. He has had the privilege to assist Global 1000 companies such as IBM, Shell, Mars and KPMG.

He started his working life as a geographer and archaeologist, then moved into information technology with the likes of Oracle and IBM. His story work began in 1999 while he was still with IBM, applying complexity theory to business issues. It was a time when story-based approaches to leadership development and employee engagement were definitely on the fringe, but that was soon to change.

In 2004 Shawn founded Anecdote with the clear purpose of restoring humanity to the workplace, using story work as its method. This includes helping companies craft and tell their strategic story, teaching business leaders and sellers to be better storytellers, and collecting stories – a technique harking back to Shawn’s archaeology days – so that employees can work out for themselves what needs to change. It is an approach that continues to break new ground.

Kristin Flor Perret has more than thirty years’ experience in marketing and sales, from hand-to-hand selling on the floor to ecommerce to billion dollar enterprise deals.

Kristin has lead startups, mid-size enterprises, Fortune 100 companies and agencies through dramatic change and growth. She’s worked agency-side, brand-side, and as a consultant to deliver integrated communications across earned, paid and experiential for some of the biggest B2B and B2C brands on the planet, including Microsoft, Amazon, Cisco, Toyota, Nestlé, Nike, and many more.

Kristin believes every interaction with a brand should add value. To build that value for her clients, she’s helped create massive communities via social channels, influencers and live events. She has also built and led high-performing creative, account and strategy teams for more than fifteen years.

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The Speakers

Meet the Speakers

Megan Dwyer

Director, M&P Partners

A highly skilled HR professional whose 25-year career has been shaped by her passion to create environments that enable people to work more productively and to deliver success for organisations.

Maya Donevska

Head of Asset & Function Communication, BHP

Maya has worked across a range of corporate affairs disciplines including media relations, corporate communications, public policy, issues management and most recently, employee communications.

Johanna Nielsen

People & Culture Executive

Johanna is a committed diversity advocate who has been a courageous activist for equality at work.

Libby Lyons

Director, Workplace Gender & Equality Agency

She oversees a statutory reporting process which gathers gender equality data from over 11,000 employers & 4m Australian employees.

Jacquie O’Brien

Director Public Affairs, Marie Stopes Australia

Jacquie has spent 20 years in the media, public relations and public advocacy arenas. She is a passionate advocate for women’s rights, conservation and creating a more ethical considered world.

Jane Kneebone

Media & External Relations Manager, Diabetes Victoria

Jane is a  highly experienced communications and marketing professional with experience in the financial services, not for profit, travel, health and design/manufacturing industries. She has a proven

Tasneem Chopra

Author, Consultant, Activist

Listed as one of ‘50 Women you Need to Know’ in 2017’s Herald Sun International Women’s Day count, The Age Magazine’s Top 100 most influential "Movers and Shakers in Melbourne" & "Top Ten Th

Kristy Christie

President (IABC MY), Director (APAC) & Project Mgr

As Director & Project Manager of TheMalaysian, she has been invited to speak on various aspects of digital communication. She also serves on the IABC Malaysia & APAC Board

Sarah Crawshaw

MD, Taylor Bennett Heyman

Sarah is the Managing Director of Taylor Bennett Heyman, a specialist executive search firm focused on strategic communications and corporate affairs.

Adrian Cropley OAM

CEO, Cropley Communication

An accredited business communicator, and past global chair of IABC, Adrian is widely recognised as one of the world’s foremost experts in strategic communication

Saiful Nasir

Founder, CXD Labs

An experience design management consultancy that provides trusted advisory services to companies looking to improve all facets of their experience delivery, in particular Customer Experience Design.

Dinesh Rudra

Visual Workplace Communications Specialist

Dinesh is a passionate Visual Workplace Communications Specialist.

Susan Stewart

Global Change Manager, Unispace

With nearly 20 years' experience, challenging the boundaries and enabling organisations to succeed with exceptional change and communication strategies is what motivates Susan Stewart.

Danielle Bond

Marketing & Communications Leader, Aurecon

Danielle Bond has worked for engineers, accountants and lawyers and understands that a successful brand can only be built with an engaged workforce.

Claire Gleghorn

General Manager, Bastion Reputation Management

Clare is the General Manager of Bastion Reputation Management, with more than 12 years' experience in private and listed companies and governments in Australia and the UK.

Penny Edmondson

Director, M&P Partners

Penny is an experienced communications professional with 20 years experience working in corporate affairs, employee engagement, brand and advertising roles both in the UK and Australia.

Darren Sibson

Digital & Social Media Manager, ANZ

Darren Sibson is a corporate communications specialist with a focus on executive social and digital content strategy, amplification, distribution and advocacy.

Helen Blunden

Founder, Activate Learning Solutions

Helen helps people activate the way they learn, connect and collaborate with each other when their workplace is under constant change and transformation. Teaching them the skills and behaviours to sel

Zora Artis

CEO, 3AC and Director, IABC International Executive Board.

Passionate communicator and problem solver. I love to connect the dots, and find opportunity where others see problems.

Lama Tayeh

Founder & CEO, LULUMPR

Lama is the Founder & CEO of LULUMPR. She’s a leading industry voice on Global Technology, Media & Communications.

Wayne Aspland

Principal, The Content Factory

Writer & consultant with over 15 years-experience in communications, corporate strategy, transformation & digital. He's focused on helping organisations think about, talk about & realise their future.

Genevieve Hilton

Leader of Crisis Communications

Leader of crisis communications readiness in 17 markets in Asia Pacific for the world's leading chemical company.

Annette Glenister

General Manager, NAB

Annette Glenister, NAB’s GM, Group Employee Communication presents a unique perspective on communicating with purpose.

    Jayne Dullard

    Principal of Jayne Dullard Communications

    Jayne is a former journalist, executive and company CEO with more than 10 years experience as a senior business communicator.

    Janine Yeates

    Senior Account Manager of Ellis Jones

    Janine is a senior leader in the agency’s health and ageing practice and is an experienced strategic communicator with competencies in research, branding, and integrated marketing.

    Louisa Coppel

    Director, The Big Picture Strategic Services

    Get your team smarter with communications strategy in this session with Louisa Coppel from The Big Picture Strategic Services, a trainer and facilitator in the public and not-for-profit sectors.

    Event tickets

    Hurry up and get your tickets while they are available

    Early Bird

    A$ 920

    (Non-Members)

    • Full 2 Days Conference Access
    • Conference Dinner

    Standard

    A$ 740

    (Member Rate)

    A$ 1,040

    (Fusion + Membership)

    A$ 1,100

    (Non-Members)

    • Full 2 Days Conference Access
    • Conference Dinner

    Dinner

    A$ 150

    • Conference Dinner

    Registration rates are in Australian dollars. Registration will be confirmed by email when payment is made in full. If you require an invoice, please request by emailing us at iabcasiapacific@gmail.com.

    Programme

    Hurry up and get your tickets while they are available

    9am - 12pm
    GCCC Certification Examination

    (For IABC Members & Exam Candidates)

    12.00pm - 2:45 pm
    IABC Leadership Institute (for IABC Leaders & Emerging Leaders)

    Please contact lisa.mcnally@csgi.com for further information about this invitation only event.

    12.15pm

    FUSION APAC Regional Leadership Institute : Welcome Address

    IABC APAC Chair Lisa McNally sets the scene for an afternoon of deep learning, professional reflection, leadership development, networking and a dollop of fun in her opening address.

    12.20pm

    Off with a bang! 

    Five minutes, five slides – yes, it’s the RAPIDO Challenge. Gain byte-size insights into the great work our Chapters do to #createconnection within the APAC region, via some of our superstar Chapter leaders, in this rapid-fire and energised format. They’ll cover off on the good, the bad, and the downright ugly.

    This promises to be a veritable smorgasbord – showcasing the flavour of our different Chapters across the region.

    1.20pm

    Getting our ducks in a row

    Communication professionals know strategic alignment is everything – but are we as leaders, walking the talk?

    IABC Chair Ginger Homan, ABC, SCMP will unpack the #1720 global strategy and give an update on progress and outcomes so far, and outline how Chapters don’t need to reinvent the wheel when it comes to planning.

    1.45pm

    Why Wellington is a winner

    At the 2018 IABC International Leadership Institute, Wellington scooped up eight Chapter Management Awards (including for Chapter Leader of the Year and Medium Chapter of the Year).

    Learn the secrets of their success when APAC Vice-Chair and IEB Board Director Zora Artis interviews Kath Healy from the IABC Wellington Board. APAC Chapters are strongly encouraged to enter the next round of CMAs – so this session is bound to provide some vital insights to how Chapters can bolster their trophy cabinets.

    2.00pm

    Out of the box thinking about ethics

    In a world-first – and a coup for FUSION 2018 at Melbourne – the Ethics in a Box resource, developed by an IABC IEB task force, will be explored via an interactive session facilitated by Zora Artis (Ethics in a Box task force lead) supported by Ginger Homan, ABC, SCMP.

    2.45pm

    AFTERNOON TEA BREAK 

    3.00pm

    BREAKOUT SESSIONS – ROUND 1

    Corporate membership model

    IABC Executive Director Stephanie Doute and IABC Victoria President Danielle Jorgensen will unpack the new Corporate Membership model. Learn more about how the model can be applied at regional and Chapter level.

    Global certification

    Ginger Homan, ABC, SCMP and APAC Board Director Sia Papageorgiou will provide an update on the Global Communication Certification Council and the certifications currently on offer; the Communication Management Professional (CMP) and the Strategic Communication Management Professional (SCMP).

    Discover how the certification process works, the support and resources available and how Chapters can host local certification exams.

    3.35pm

    BREAKOUT SESSIONS – ROUND 2

    Board recruitment strategies

    How can Chapter leaders ensure succession and stability through effective recruitment and ‘head-hunting’ practices?

    IABC Malaysia President and APAC Board Director Kristy Christie shares her learnings – having recently replenished her Chapter leader roster.

    Building resilience and strength through partnership

    As not-for-profits, we need to be smart and strategic about sponsorships, partnership and alliances. They can grow our reach and ensure resilience during the tough times.

    Learn how IABC Wellington and IABC NSW have strengthened partnerships to provide enhanced value to their members.

    4.10pm

    Let’s wrap it up

    Through a group discussion, reflect on learnings from the regional Leadership Institute while an illustrator captures the discussion to produce an engaging takeaway visual that encapsulates the session.

    4.55pm

    Close

    IABC APAC Chair Lisa McNally brings down the curtain on the regional Leadership Institute and looks ahead at the FUSION 2018 Conference program

    5:30 pm to 7:00 pm
    Welcome Reception
    9:05am- 9:20am
    Conference opening and welcome

    Journalist, Author, Advocate, Speaker, Founder of NOW Australia

    10:20am- 11:00am
    Morning tea

    GM Group
    Employee Communications, National
    Australia Bank

    12:25pm- 1:15pm
    Lunch

    Director, Big Picture Strategic Services

    Managing Director (Asia Pacific) Taylor Bennett Heyman

    As the voices of Asian MNCs grow louder on the global economic stage, it’s worth listening to those doing the communicating for these businesses. 

    Professor of Corporate Communication, University of Huddersfield and RMIT University

    Jacquie O’Brien
    Director Public Affairs (Marie Stopes Australia)

    “We need a new way of thinking about what a better world means…”

    Tasneem Chopra
    Author, Consultant, Activist

    “Ensuring that the voices represented on platforms of decision making accurately resemble the people/communities these decisions are being made for; you cant be who you cant see.”

    Jane Kneebone
    Media and External Relations Manager (Diabetes Victoria)

    “Communicating for accessibility, fairness, equality and maximum reach.”

    Kristy Christie
    Director (IABC APAC), Speaker (TheMalaysian.com)

    “Eliminating jargon and ensuring all groups are fairly and accurately represented”

    10:00am- 10.30am
    Morning tea

    CEO of 3AC and Director, IABC International

    &
    Principal, The Content Factory

    Head of Marketing & Communications, Aurecon.

    12:25pm- 1:15pm
    Lunch

    Head of External Communications & Corporate Citizenship, Corporate Affairs Asia
    Pacific, BASF

    2:40pm- 3:10pm
    Afternoon tea
    Adrian Cropley, Anne Gregory, Sharon O'Dea, Dave King, Saiful Nasir
    Panel: Communication in the age of AI
    4:30pm- 4:45pm
    Close

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