Click Here for the Business Case Letter

About The Regional Conference

IABC is proud to present the 2nd FUSION Regional Conference for business communicators in Asia Pacific region, one of the most culturally and geographically diverse regions in IABC. Our goal is to connect communicators across the APAC region and the world to inspire, create connections, foster best practices, and promote leadership in the communications profession.

IABC is grounded in creating connections around knowledge, experiences, ideas and people. These connections drive innovation and enable you, and the communication profession, to rise and be recognized for the contributions you make to your organizations.

Keynote Speakers

Tracey Spicer

Tracey Spicer is an author, journalist and broadcaster who has anchored programs for ABC TV, Network Ten, Channel 9, Sky News and Radio 2UE.

Renowned for the courage of her convictions, passion for social justice, and commitment to equality, she also has a wicked sense of humour. Currently, she works as a columnist for Fairfax, presentation trainer for Outspoken Women and the Australian Film, Television and Radio School, and media trainer at Spicer Communications. She appears regularly as a commentator on ABC TV and Channel 9.

Tracey has written, produced and presented documentaries for NGOs in Bangladesh, Kenya, Uganda, Papua New Guinea, and India, and the National Breast Cancer Foundation in Australia. She is an Ambassador for ActionAid, World Vision, NSW Cancer Council, QUT’s Learning Potential Fund and SISTER2sister, and Patron of the Pancreatic Cancer Alliance. Her essays have appeared in dozens of books, while her TEDx Talk, The Lady Stripped Bare, has attracted more than 2.5 million views.

Read More

Anne Gregory

Professor Anne Gregory is Chair in Corporate Communication at the University of Huddersfield in UK and Adjunct Professor at RMIT in Melbourne.

She has led numerous specialist research and consultancy programs for public and private sector clients, particularly for the UK Government where her work has led to Government policy documents and capability-building initiatives.  She remains an advisor to UK Government having completed three attachments and is currently working on the Senior Talent Programme for Government, which seeks to build capability in the most senior communicators. She is a formal Reviewer of Government Departmental communication and has advised both the South African and New South Wales Governments on capability development.

Professor Gregory is a recent Chair of the Global Alliance and Director of the Global Capabilities Framework research project. The Framework has been adopted by the Global Alliance of Public Relations and Communication Management, which is the confederation of the professional bodies worldwide and is being used by them to benchmark capability in the profession internationally. She is a member of the Chartered Institute of Public Relations’ (CIPR) Artificial Intelligence Panel and is the author of over 80 books, book chapters and academic and popular journal articles

Shawn Callahan

Shawn is the author of the award-winning Putting Stories to Work and one of the world’s leading business storytelling consultants. He is the founder of Anecdote, the world’s largest business storytelling enterprise that operates in over 20 countries in 10 languages. He works around the world helping leaders find and tell their stories so their message is clear and memorable. He has had the privilege to assist Global 1000 companies such as IBM, Shell, Mars and KPMG.

He started his working life as a geographer and archaeologist, then moved into information technology with the likes of Oracle and IBM. His story work began in 1999 while he was still with IBM, applying complexity theory to business issues. It was a time when story-based approaches to leadership development and employee engagement were definitely on the fringe, but that was soon to change.

In 2004 Shawn founded Anecdote with the clear purpose of restoring humanity to the workplace, using story work as its method. This includes helping companies craft and tell their strategic story, teaching business leaders and sellers to be better storytellers, and collecting stories – a technique harking back to Shawn’s archaeology days – so that employees can work out for themselves what needs to change. It is an approach that continues to break new ground.

Kristin Flor Perret has more than thirty years’ experience in marketing and sales, from hand-to-hand selling on the floor to ecommerce to billion dollar enterprise deals.

Kristin has lead startups, mid-size enterprises, Fortune 100 companies and agencies through dramatic change and growth. She’s worked agency-side, brand-side, and as a consultant to deliver integrated communications across earned, paid and experiential for some of the biggest B2B and B2C brands on the planet, including Microsoft, Amazon, Cisco, Toyota, Nestlé, Nike, and many more.

Kristin believes every interaction with a brand should add value. To build that value for her clients, she’s helped create massive communities via social channels, influencers and live events. She has also built and led high-performing creative, account and strategy teams for more than fifteen years.

Read More

The Speakers

Meet the Speakers

Adrian Cropley OAM

CEO, Cropley Communication

An accredited business communicator, and past global chair of IABC, Adrian is widely recognised as one of the world’s foremost experts in strategic communication

Dave King

Founder, Move 37

Dave King is founder of AI-based product studio Move 37, which uses machine learning, data mining and natural language processing to augment ideation, conceptual creativity and invention

    Saiful Nasir

    Founder, CXD Labs

    An experience design management consultancy that provides trusted advisory services to companies looking to improve all facets of their experience delivery, in particular Customer Experience Design.

    Dinesh Rudra

    Visual Workplace Communications Specialist

    Dinesh is a passionate Visual Workplace Communications Specialist.

    Susan Stewart

    Global Change Manager, Unispace

    With nearly 20 years' experience, challenging the boundaries and enabling organisations to succeed with exceptional change and communication strategies is what motivates Susan Stewart.

    Danielle Bond

    Marketing & Communications Leader, Aurecon

    Danielle Bond has worked for engineers, accountants and lawyers and understands that a successful brand can only be built with an engaged workforce.

    Claire Gleghorn

    General Manager, Bastion Reputation Management

    Clare is the General Manager of Bastion Reputation Management, with more than 12 years' experience in private and listed companies and governments in Australia and the UK.

    Penny Edmondson

    Director, M&P Partners

    Penny is an experienced communications professional with 20 years experience working in corporate affairs, employee engagement, brand and advertising roles both in the UK and Australia.

      Natalie Hardwicke

      Social Business Consultant

      Natalie is a digital workplace “practitioner-researcher”; a hybrid of consultant and technology philosopher exploring the impacts disruptive technology has on employee work practices.

      Darren Sibson

      Digital & Social Media Manager, ANZ

      Darren Sibson is a corporate communications specialist with a focus on executive social and digital content strategy, amplification, distribution and advocacy.

      Helen Blunden

      Founder, Activate Learning Solutions

      Helen helps people activate the way they learn, connect and collaborate with each other when their workplace is under constant change and transformation. Teaching them the skills and behaviours to sel

      Zora Artis

      CEO, 3AC and Director, IABC International Executive Board.

      Passionate communicator and problem solver. I love to connect the dots, and find opportunity where others see problems.

      Lama Tayeh

      Founder & CEO, LULUMPR

      Lama is the Founder & CEO of LULUMPR. She’s a leading industry voice on Global Technology, Media & Communications.

      Wayne Aspland

      Principal, The Content Factory

      Writer & consultant with over 15 years-experience in communications, corporate strategy, transformation & digital. He's focused on helping organisations think about, talk about & realise their future.

      Genevieve Hilton

      Leader of Crisis Communications

      Leader of crisis communications readiness in 17 markets in Asia Pacific for the world's leading chemical company.

      Annette Glenister

      General Manager, NAB

      Annette Glenister, NAB’s GM, Group Employee Communication presents a unique perspective on communicating with purpose.

        Jayne Dullard

        Principal of Jayne Dullard Communications

        Jayne is a former journalist, executive and company CEO with more than 10 years experience as a senior business communicator.

        Janine Yeates

        Senior Account Manager of Ellis Jones

        Janine is a senior leader in the agency’s health and ageing practice and is an experienced strategic communicator with competencies in research, branding, and integrated marketing.

        Louisa Coppel

        Director, The Big Picture Strategic Services

        Get your team smarter with communications strategy in this session with Louisa Coppel from The Big Picture Strategic Services, a trainer and facilitator in the public and not-for-profit sectors.

        Event tickets

        Hurry up and get your tickets while they are available

        Early Bird

        A$ 920


        • Full 2 Days Conference Access
        • Conference Dinner


        A$ 740

        (Member Rate)

        A$ 1,040

        (Fusion + Membership)

        A$ 1,100


        • Full 2 Days Conference Access
        • Conference Dinner


        A$ 150

        • Conference Dinner

        Registration rates are in Australian dollars. Registration will be confirmed by email when payment is made in full. If you require an invoice, please request by emailing us at


        Hurry up and get your tickets while they are available

        9am - 12pm
        GCCC Certification Examination

        (For IABC Members & Exam Candidates)

        12.30pm - 5:00 pm
        IABC Leadership Institute for IABC Leaders & Emerging Leaders
        5:30 pm to 7:00 pm
        Welcome Reception

        For conference attendees to network

        9:05am- 9:20am
        Conference opening and welcome

        Journalist, Author, Advocate, Speaker, Founder of NOW Australia

        10:20am- 11:00am
        Morning tea

        GM Group
        Employee Communications, National
        Australia Bank

        12:25pm- 1:15pm

        Director, Big Picture Strategic Services

        2:45pm- 3:15pm
        Afternoon tea

        Professor of Corporate Communication, University of Huddersfield and RMIT University

        3.45pm – 4.45pm
        Panel: The role of communication in shaping a brighter future
        6.30 pm – 11.00pm
        Gala Dinner
        10:00am- 10.30am
        Morning tea

        CEO of 3AC and Director, IABC International


        Principal, The Content Factory

        Head of Marketing & Communications, Aurecon.

        12:25pm- 1:15pm

        Head of External Communications & Corporate Citizenship, Corporate Affairs Asia
        Pacific, BASF

        PhD Candidate and Digital Workplace Consultant,
        The University of Sydney and
        The Ripple Effect Group Asia Pacific

        2:40pm- 3:10pm
        Afternoon tea
        Adrian Cropley, Anne Gregory, Sharon O'Dea, Dave King, Saiful Nasir
        Panel: Communications in the age of AI
        4:30pm- 4:45pm